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Expanded Benefits

By Lyn Nelson, CEO/Executive Director T

he winter provided golf- ers in Northern Califor- nia amazing weather and the AT&T crowned a great champion in Phil Mickel- son. Golf is good! There is a lot going on

at the NCGA. The permit to renovate Poppy Hills was obtained March 1 allowing us to replace the irrigation system, add sand capping to improve drainage, modify a few holes and replace all green complexes and bunkers. The design, which includes environmental components to reduce ir- rigated acres, will allow us to naturalize the golf course. There will not be signifi- cant changes to the routing (albeit holes 10, 11, 12 will have a very new look) so those who enjoy the layout now will soon have a more visually appealing course with better shot values. Construction will not start until February/March of 2013 and the course will re- open in April/May of 2014 depending on the weather. We are very excited about the work ahead and hope you celebrate with several final rounds at Poppy Hills over the next year. Many have called or

written about what will happen during the Poppy Hills closure and where members can play in the Monterey area. We have been actively meeting with course operators in the area to establish NCGA member pricing during the renova-

2 / NCGA.ORG / SPRING 2012

tion project. Our neighbors have been fantastically supportive in making their facilities available at an NCGA rate. The Monterey Peninsula will still be a great spot for golf as an NCGA member. We will schedule Zone championships at Quail Lodge this year adding Del Monte to the mix in 2013. Del Monte, known as the “oldest course west of the Mississippi,” will provide a champion- ship venue well worth the experience for all. We are also introduc-

ing our own online tee time booking engine for great member values for golf throughout the region. This tee time system, offered through partnerships with many Northern California golf courses, will provide great values for our mem- bers. To access the system, you will simply visit the members-only area of by entering your GHIN number and a webpage with drop down choices by area will give you the option of booking golf at reduced rates with real- time offerings. Why did we venture into

this area? Because you asked us to. In a recent survey, members indicated that the most important service we could offer is discounts on green fees, not only at our two golf courses but at other courses as well. The NCGA is chartered to support and promote golf in Northern

California. What better way to do so than by working with our golf courses to promote these offerings for the benefit of the member? Our list has nearly a dozen courses signed up so far, with new courses added every day. We hope you will use and enjoy this new benefit. The PGA of America,

and the USGA have launched new programs designed to make golf a better experience. Ten years ago it was all about how far the ball went and how long could courses be built and maybe a bit of that affected the enjoyment of the game. The new campaign, called “Tee it Forward,” is about matching the yardage of the course to the distance the player hits his/her drive. The concept, recently tested for several months, had great news to report by those who participated. Comments ranged from, “That was fun” to “I am more likely to play again from those same tees,” or my favorite, “I haven’t played that well in a long time.”

The industry will

continue to look for ways to improve participation and the NCGA will look for ways to enhance your enjoyment of golf. A great partnership is all about keeping you playing for a long time. Have a great golf



Editorial, Advertising & Business Office 3200 Lopez Road/P.O. Box NCGA Pebble Beach, CA 93953 831/625-4653 Fax: 831/625-0150 Internet Address: E-mail:

Communications & Magazine Fax: 831/622-0560

Course Rating & Handicapping and Membership Fax: 831/622-0549

Rules & Competitions Fax: 831/622-0580

Poppy Hills Golf Course Golf Reservations: 831/625-2035 Fax: 831/626-5421

Administration: 831/625-1513 Golf Shop: 831/622-8239

Poppy Ridge Golf Course Golf Reservations: 925/456-8202 Fax: 925/455-2020

Administration: 925/447-6779 Golf Shop: 925/456-8202

Editor and Publisher Hilary Heieck

Assistant Editor Scott Seward

Editor Spencer Sorensen

Art Direction & Production Great Graphics, Laurie Lee

2012 Publication Dates Summer edition .................July 23 Fall edition ............... October 15

Photos in the magazine: Hilary Heieck, Scott Seward.

Cover photo: Schaffer’s Mill. Some photos supplied by fea- tured golf courses and credited when necessary. For rates and space information for the above publi-

cation, please contact the NCGA office (831/625-4653) or Western United States—Tom Black, 301 East Ocean Blvd., Suite 300, Long Beach, CA. 90802 (562/590-5143). NCGA Golf Magazine (ISSN-1524-4385) is published

quarterly by the Northern California Golf Association, 3200 Lopez Road, Pebble Beach, 93953. All rights reserved, including right of reproduction in whole or in part in any form. Members pay an annual subscription fee of $1. Printed in U.S.A. Please send change of address notice on Member Change form (available at your club). Peri- odical postage paid at Pebble Beach, CA and additional mailing offices. Advertising contained herein does not constitute endorsement by the Northern California Golf Association. POSTMASTER: Send address changes to NCGA Golf Magazine, P. O. Box NCGA, Pebble Beach, CA. 93953- 1157.

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