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Top Tweeters


PLAYERS: @McIlroyRory. Golf ’s boy king is refreshingly unguarded.


@TigerWoods. Tweets infrequently but often breaks news about himself.


@StephanieWei. Much-needed youth and hipness on the golf beat.


@RonSirak. Erudite and engaging.


@PaulMahoneyGolf. Zany energy with an emphasis on all things Europe.


@StinaSternberg. A much-needed female perspective from the Golf Digest empire.


@EllingYelling. Prolifi c and droll.


OTHERS:


@HankDHaney. Free tips for hackers and


@TheChristinaKim. Hilarious, random musings on tour life.


@TheJanePark. Quirky and fun with an emphasis on eating.


@LukeDonald. A wonderfully dry English wit.


@Paige_Mackenzie. Sassy and clever.


SCRIBES: @DougFerguson405. The AP’s man on scene, he misses nothing.


lots of insight about Tiger.


@TweeterAlliss. A hilarious spoof of Peter Alliss’s tweedy musings.


@DianeDonald. Luke’s better-half is a sharp observer of their crazy life.


@KipHenley. Brian Gay’s caddie offers unedited, off-kilter commentary.


@PaulAzinger. Grouchy, with some bizarre digressions on politics and science, but never boring.


had posted more than 28,000 tweets on her personal feed. She began using Twitter after an LPGA player summit during which the tour’s brass encouraged the players to fi nd new ways to reach out to fans. “There’s no doubt that, as an institution, the LPGA needs to be more creative in generating buzz because we don’t get nearly the same amount of coverage in print or on the airwaves as the PGA Tour,” says Kim. “But for me Twitter was not clever viral marketing but rather a


For all that Twitter offers, maybe the most fun aspect is the communal experience it offers to so many friends and strangers.


fun diversion and a dynamic way to interact with fans.” Kim has just over 30,000


followers, a number dwarfed by some of golf ’s early Twitter adaptors. Stewart Cink was the fi rst top pro to reach the masses and the 2009 British Open champ now has nearly 1.2 million followers. He is a case study in how Twitter can reveal a pro athlete’s personality more effectively than any other medium. For years Cink was considered a nice, polite, smart but altogether dull presence on tour. Turns out he was just shy and self- conscious in interviews. Via Twitter, he has displayed a sharp wit and mischievous sensibility. Other pros have used Twitter to transcend more daunting obstacles. The LPGA’s Sophie Gus- tafson suffers from a severe


38 / NCGA.ORG / SPRING 2012


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