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NEWS


Expanded Focus for Bike of Year


FOLLOWING THE crowning of the Focus Izalco Pro 3.0 as Cycling Plus’ Bike of the Year, publisher Future has told BikeBiz that it may launch similar projects for both high-end and sub-£1,000 bikes. The competition, which has grown in


stature over the years having reportedly increased sales for bikes named ‘Bike of the Year’, currently centres on bikes priced between £1,500 and £2,500 – the average amount Cycling Plus readers say they are planning to spend on their next bike. Warren Rossiter, senior technical editor,


road bikes, praised the quality of bicycles tested in this year’s contest and told BikeBiz that Future was looking into similar projects for bikes outside the £1,500 to £2,500 price bracket. He said: “We’re definitely looking at it


for next year at the high-end. And even more importantly in the sub-£1,000 price bracket, the cycle to work region. We won’t be marketing it as another ‘Bike of


New warehouse signals online expansion plans


CYCLE RETAILER


Wheelies is to expand its business with new state- of-the-art premises in Swansea, South Wales. The retailer told


BikeBiz of its plans to go head-on with the big online retailers. Managing director


Warren Rossiter


the Year’ contest but we’re planning to bring out a mini-publication looking at 15 bikes in that category.” www.bikeradar.com


Keith Jones said: "We are proud to have seen our business grow here in Swansea, and the investment in a large modern warehouse will ensure we continue to deliver the products our customers want as efficiently as possible." Already holding claim to being the UK's


largest insurance replacement provider for bicycles, the firm has launched wheelies.co.uk, complete with social media avenues from Twitter through Pinterest, a YouTube channel and more.


"We have made it easy for our customers and potential customers to connect with us online," said Jones. "We are engaging with them in a place where they already feel comfortable chatting. We are embracing social media in a big way and joining the conversation." When purchasing, the new website build is said to offer "on and off-line help every step of the way." www.wheelies.co.uk


White/Silver


Black/White


Red/White


World Champion


Flash Yellow


The magneto sunglasses provide exceptional comfort for the wearer, and allows for a lot of adjustability.


The comfort is because there are no more temples that go between the ears and the head, this relieves pressure and increases blood flow. The adjustability comes from the magnetic tabs that can be shifted up and down and forward and backward on the strap.


All of this combined makes the magneto into the first sunglass that is designed specifically with cycling in mind.


Tel 01772 459887 WWW.BOB-ELLIOT.CO.UK BIKEBIZ.COM BIKEBIZ APRIL 9


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