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IRISH CYCLING SHOW Saturday May 19th to 20th RDS, Dublin COMPANY PROFILE


Tel: +44 (0) 1403 711 61 (Via Upgrade) Email:

May 2012

VELO FRANKFURT Saturday May 12th to 13th Frankfurt, Germany

IRISH CYCLING SHOW 2012 Saturday May 19th to 20th RDS, Dublin

June 2012

BIKE WEEK 2012 Saturday June 16th to Sunday 24th Nationwide, UK

PRESS CAMP 2012 Monday June 18th to 22nd Deer Valley Resort, Park City, Utah

YORK CYCLE SHOW Saturday June 23rd to 24th The Racecourse, York

VELO-CITY 2012 Monday June 26th to 29th Vancouver, Canada

July 2012

DEALER CAMP 2012 Tuesday July 24th to 26th Deer Valley Resort, Park City, Utah

August 2012

EUROBIKE DEMO DAY 2012 Tuesday Aug 28th Friedrichshafen, Germany

EUROBIKE 2012 Saturday Aug 29th to Sept 1st Friedrichshafen, Germany

September 2012


INTERBIKE 2012 Wednesday Sept 19th to 21st Las Vegas, USA

CYCLE SHOW 2012 Thursday Sept 27th to 30th NEC, Birmingham

For more cycle trade dates:



Your first 29er is now available to dealers. Why now for a Kinesis 29er? Up until recently I wasn’t convinced by the whole 29-inch argument. Big bikes with ponderous handling didn’t really seem to work for the type of riding that we’re into or suit the Maxlight ‘fast trail bike’ style. So a ‘Maxlight29’ was logged and went into the file marked ‘Hmmm… interesting’. The first time around, 29ers seemed to look and ride just like scaled up small-wheeled bikes. There was certainly something interesting going on but they just didn’t click with my thinking on what a bike should do. Some refinement was required with geometry and componentry. Now, the movers and shakers have filled that evolutionary gap. New thinking on geometry and vastly improved suspension forks, wheelsets, tyres, headsets and also the acceptance of 2x10 drivetrains has turned the idea of the big-wheeled bike from an eyebrow raiser into a really exciting new branch on the riding tree. Now it’s worth sitting up and taking notice. The wider availability of longer-

travel forks and larger-volume tyres that aren’t designed solely for endurance racing was the catalyst that spurred me into action. Warp-speed, flowing singletrack, tempo-pace climbs and fast dips and crests are where the Maxlight frames excel. Twenty-nine- inch wheels are fast, so if we could harness that speed and work it into a ‘fast trail friendly’ package, we knew we might have a winner. If a 29er is going to have the Maxlight name on it, it needs to take 2.2s with sideblocks, it needs a 100- 120mm trail fork up front, and it has to be capable of being ridden aggressively.

How has the reaction been? Interest is high and the first frames are arriving. It looks amazing in the flesh, curves on frame, colour, tube sizes...they all work together. Just like our Pro-6 disc cross frame we expect it to explode with the dealers once the first frames start hitting the ride groups.

Which Kinesis models are proving most popular this season? Again our winter/training bikes and frames have been big. The Racelight T2 is a winning package. The Crosslight Pro-6 went better than expected. It is our first disc specific cross frameset and paves the way for discs on road bikes. We are fortunate to distribute the TRP Parabox brake converter too and this has helped dealers with nice builds on this frame. Our Racelight Granfondo Titanium has been a surprise – there are plenty of high-end customers looking for real quality with value, it seems.

What’s next for the brand? We are turning Kinesis UK into a complete bike brand, now with the addition of great spec build kits for Maxlight MTB frames. The inclusion of X-Fusion suspension in our portfolio has helped here. Expect more complete bikes to come like Maxlight FF-29 and Crosslight Pro-6. This will be aided by an increased range of own branded components under the KUK badge. Wheel packages is key with the advent of disc for cross and road adopting the 135mm wheel axle standard. Look out for a new superlight sub

kilo alloy road frame and maybe a Maxlight 29er Full suspension?

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