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PREVIEW | GADGET SHOW LIVE PRO


Techno show set to grow


E-bikes, scooters, video cameras and more. Jonathon Harker plugs in to Gadget Show Live Pro, set to feature a range of tech that crosses over with the bike market…


LAST YEAR the first-ever Gadget Show Live Pro took place, a trade day added on to the phenomenally successful Gadget Show Live brand, itself an offshoot of Channel 5’s highly popular TV show. Gadget Show Live may be young in event terms – it was only launched in 2009 – but it has been swift to attract huge numbers of visitors. This year over 120,000 consumers are expected to attend the five day show, running from Wednesday April 11th to Sunday 15th. The Pro day – on


Tuesday March 10th – naturally has more modest numbers, last year seeing 4,735 for its debut. This year the trade day looks set to grow, with pre-show registrations already 58 per cent up, according to show organisers Upper Street.


Go Pro will be among the camera specialists at the show keen to impress with their product range


32 BIKEBIZ APRIL


ACTIVE GADGETS How does the bicycle retail world factor into Gadget Show Live Pro? Regular viewers of the programme will be well aware how the products featured are often right up bicycle


retailers’ streets. From electric bikes and camcorders to navigation equipment and scooters, there is much cross over with the bicycle business. The event’s revamped Active Zone will doubtless be a focus for the trade, featuring products for cycling, camping, fitness and outdoor pursuits and the all-important multiple test tracks where consumers get the chance to try out various transport devices. The Active Zone space has been expanded for 2012 and enhanced in “spectacular fashion”, says the show organiser. More


product demonstrations will be included this year too, showing off a diverse array of product, including mountain bikes, remote control vehicles, Segways and


even electric scooters. Speaking of which, Razor will be bringing it’s


own e-scooters to the Active Zone, with scooters available for anyone over the age of five to use on the test track. Word from the organiser is that a larger test track will go outside the building too.


“Following a fantastic trade day in 2011 and


the incredible success of the consumer event we are delighted to be able to extend and improve GSL Professional for 2012, says marketing manager Sally Bent. “The event will provide anyone with a professional interest in this market the opportunity to meet with key suppliers in one place and within a business- focused environment. We are very much looking forward to its continued growth over the coming years.”


VIDEO BATTLE The world of video has grown from a specialist pastime to a near essential for many cyclists, whether filming those ‘sweet jumps’, spectacular scenery while on bike or just recording the route to work. One of the best- known names in the sector – Go Pro – will be arriving at Gadget Show Live this year via UK and Ireland distributor Madison. Sadly, it appears the show will be too early


for Go Pro’s WiFi Backpack, but what will be at the event is the HD Hero 2, Outdoor Edition. Launched last year the kit has been designed to appeal to multiple sports, coming with mount kits suited for wearing the camera on the helmet or head. Keeping the same size and shape as the original HD, the HD Hero 2 has a


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