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NEWS


Team Sky ride to IPC’s Road Cycling Show


Surrey event will see cycle celebrities, pro coaches, Gatorade, BH Bikes and Velosure among others


by Jonathon Harker


CYCLE STARS from Team Sky will be riding into IPC’s new Road Cycling Show, courtesy of sponsor Gatorade. Later this month, riders and coaching


Julian Huppert MP opens the launch reception for SoC


pretty simple, when it comes down to it. It’s just to introduce just one friend, neighbour, colleague or family member to cycling this summer. If we all do that, we’ll have doubled the number of people cycling.” British Cycling, the CTC, Sustrans, London Cycling Campaign, Cycling Scotland, the Bicycle Association, Bike Week, Transport for London, the Association of Cycle Traders, Halfords, the


Tour of Britain, Cyclenation, the Cycle to Work Alliance and other organisations back the Summer of Cycling campaign, as well as numerous manufacturers. The Summer of Cycling is open to any and all organisations, businesses, clubs, magazines and individuals. The Summer of Cycling runs from


March through to October and looks set to become an annual fixture. www.summerofcycling.net


BikeBiz sales team bolstered with Lane


JENNIE LANE has been appointed account manager for BikeBiz. Lane, a keen cyclist, will be working alongside sales manager Carly Bailey. “We’re delighted to welcome Jennie to


BikeBiz,” said managing editor Lisa Carter. “Her enthusiasm and expertise will make her a valuable addition to the team.” Her new role on the bicycle industry title will be in addition to her existing sales responsibilities as account manager on MCV, also within publisher Intent Media’s portfolio. Jennie Lane can be contacted on 01992 535646 or by email at jennie.lane@intentmedia.co.uk. She can also be found on Twitter at @jennielane1. The rest of the BikeBiz team can also be found on Twitter: editor @JonHarker, deputy editor @marksuttonbike, advertising manager Carly Bailey @BikeBizJobs, executive editor @carltonreid and managing editor Lisa Carter @lisafosteruk.


staff from the high profile team will appear at the show for seminars and talks, plus an invite-only coaching seminar. They’ll take part in Gatorade’s G Series Pro Theatre over the weekend. IPC Media, publisher of Cycling Weekly, Cycling Active, Cycle Sport and Cycling Fitness, created the event with TCR Shows – organiser of the Triathlon Show and Running Show. Andrew Brabazon is working on stand sales and praised the reaction of the bike industry to the new event. “We’ve had a tremendous response


Velosure is to bring Rob Hayles to their stand on the Saturday. The event will also see BH Bikes exhibit their 2012 range as part of a move to boost their presence in the UK. Other highlights include a multi-distance sportive on Sunday, where Boardman bikes will have their demo fleet available for testing. Keith Foster, publishing director for


“We’ve had a


tremendous response from the trade.” Andrew Brabazon


IPC Media’s cycling title said of the show: “With the huge growth in cycling in the UK, especially London, we feel the time is right to create this kind of show and look forward to creating the best road cycling specific show in the UK.”


from the trade at all levels,” he enthused. “From individual retailers to


distributors, everyone is keen on the format and date as it is a good chance to get in front of a dedicated audience in prime selling time.”


The road cycling-aimed event will include a mix of trade and retail with demos and seminars. Brands, distributors and retailers have signed up to the show while other distributors are planning to team up with retailers to showcase product, IPC informed BikeBiz. The event takes place at Sandown


Park, Esher on the weekend of April 21st to 22nd 2012. www.roadcyclingshow.com


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