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Issue 75 | April 2012
EDITORIAL
NEWS 4-9 MYSTERY SHOPPER
SPONSORED BY FOCUS ON…
Continuing our seasonal theme, we look at the Summer of Cycling project as well as IPC’s new Road Cycling Show
ACCORDING TO the latest piece of PR fluff to arrive in my inbox, 1976 was the best summer to be a kid. I’ll have to take their word for it, being a relative whipper snapper, but one particular piece of the press release attracted my attention. One of the key reasons for 1976 being singled out as a bonzer year was that children got to play outside
unsupervised, likely on Raleigh Chopper bikes. Compared with 2011, the summer weather was a poor
Our undercover reporter quizzes bicycle retailers in seaside resort Eastbourne
10 GADGET SHOW LIVE PRO 32
It’s go go Gadget Show Pro as we take a look at the video cameras, scooters, bikes and gizmos heading to the mammoth consumer and trade show
BIKE FITTING 18
BikeBiz asks retailers and fit experts for their views on how bike fitting can boost business
OUTDOOR AND FITNESS We profile a stalwart of the outdoor market and a product that takes ‘ice baths’ on the move
37 TOP 20 IBDS • Sponsored By CYCLE FASHION BUY IT LOCAL 28
Zyro spills the beans on its new drive for independent bike shop customers
affair, while a third of kids are banned from playing outside unsupervised (says the report). Nostalgia should always be viewed with suspicion. While a
glorious summer spent on bikes will stick in the mind for decades, the grim reality is that in 1976 the charts were dominated by Abba, Steely Dan and Boney M. Despite cynicism about surveys created solely to sell
product, the point about fear preventing some children from being allowed to get on their bikes is valid and is something cycle advocates have been battling. Speaking of cycle advocates, some of the best known in the cycle world – 23 in fact – have joined forces for Summer of Cycling. Not only that, they’ve got the backing of our overlords in Parliament.
One of the reasons for this nostalgia is that kids were more readily allowed out to play on their bikes, with parents less fearful of dangers.
Best of all, Summer of Cycling has got a simple concept, a +1 pledge where every cyclist is encouraged to take part in a cycle event and bring one other person along. There’s more about that on page four. We can all play our part in the forthcoming Summer of
Cycling, and maybe do our bit to make sure the summer of 2012 is a little more like that of 1976, and less like 2011’s. Only without Steely Dan.
21 DEALER PROFILE PEOPLE NEW PRODUCTS 47
Dunstable’s Pedalworks is a new shop with firm views on bike fitting. We size up the store
43
Future announces a new mountain bike overlord, plus a new face at e-bike firm ECO
52
We put Nigella to shame with some healthy cooking, courtesy of a book from Cordee
SPOKESMAN 78
Disc-equipped road bikes at Taipei were a big talking point. Spokesman adds his two penneth
EVENTS 64 OFF THE RECORD 76 NUMBER CRUNCHING 74 LETTERS SPONSORED BY 48 60
E-bikes: Are they really a green travel alternative? Are they inclusive? Join the debate
Big Pedal is getting bigger As we go to press the Sustrans-run and Bike Hub industry levy-funded Big Pedal competition is soon to end for 2012. There’ll be more on that in the next issue and online at
BikeBiz.com, but so far the initiative – that pits schools against each other to see which can clock up the most journeys and miles by bike – has seen over half a million journeys by just week two. Almost 2,000 schools and close to 300,000 pupils have taken part in the mammoth project. If you’ve taken part in the project locally, let us know so we can share the good news on helping more children get in the saddle.
Jonathon Harker, Editor
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