This page contains a Flash digital edition of a book.
s


TOP 20 IBDS | FEATURE


>>> 1


Sponsored by


TOP IBDs


D


ACTION BIKES, Westminster This London-based bike retailer came


1


highly recommended, not least by our own Mystery Shopper. Our incognito reporter said the sales staff were “firing on all cylinders” and tackled the pitch of a bike for Mystery Shopper’s (sadly made up) spouse with aplomb. “I was impressed by the detailed knowledge the assistant had of Trek’s investment in women’s bikes, all while selling the model on a personal level.” The sales assistant went on to differentiate the shop’s offering from online competitors: “It was mentioned that proper sizing up is best…Action Bikes seemed to go above and beyond the obvious, involving me with a good mix of well thought our questions post-brief.” Bagging the ‘Star Store’ prize that month, Action Bikes is one shop surely deserving praise.


2


THE HUB CYCLEWORKS, Southampton


2


This cycle retailer operating on the South Coast was another to get the thumbs up from Mystery Shopper, as well as praise from some of its real customers. On the day the undercover shopper was after a bike for college or university – a key market for the town. Mystery Shopper said: “Showing great attention to my original brief, the assistant explained the store’s deposit procedures and monthly payment plans well, giving the customer plenty of means to obtain their ideal bike.” And in a period of economic nervousness, that – and prompt attention to anyone walking through its door – is an admirable tactic to help customers make a purchase.


3


PEDAL PUSHERS, Guildford


3


Another winner of Mystery Shopper’s Star Store award, Pedal Pushers priovided an exemplary example of how service from an independent can make all the difference in trumping the competitiond. Mystery Shopper said: “From the word go, the assistant here gave an enthused and attentive guide to folding bikes and the pros and cons…the assistant was quick to pull examples from the racks to demonstrate to me…having talked me through the bikes, the assistant made a brief mention of add-on accessories such as bags.” The undercover reporter concluded: “All-in-all, this pitch was thorough, paid good attention to my questioning and ultimately has be sold on a particular model by the time I left.”


4


AVON VALLEY CYCLERY, Bath


Avon Valley Cyclery is located to the rear of the Bath Spa railway station, ideal for passing trade from commuters and visitors to the good-looking neck of the woods that is Bath. The shop’s not bad either, with a spacious shop floor and some effective point of display material, as our own Mystery Shopper discovered. One of our pundits pointed out that the store is a specialist in the folding bike sector and that “there is no one better in that area in the UK”. High praise indeed.


22 BIKEBIZ APRIL


5


C&N BIKES Redhill


One customer wrote in to tell us: “The staff are keen riders themselves and are therefore very knowledgeable. The product offering and repairs are high quality and competitively priced and the staff know their customers and the service is excellent – including a pick up and collect option if needed. It’s great to get such good personalised service – I would recommend them to anyone.” As if that wasn’t enough a local primary school contacted us and explained how C&N Cycles had supported the good works of Sustrans and Bike It officers, and British Cycling, in reaching out to school children. One member of staff of the school has since moved to another area and attempted to forge a similar relationship – making him realise what a jewel C&N is: “Although we have contacted more local cycle retailers I have not felt the same generosity of spirit or level of interest I have previously experienced from C&N.” Retailing bikes and being a pillar of the bicycle community? C&N have clearly been excelling in this department.


6


SIGMA SPORT, Kingston upon Thames


Probably one of the best known independent bike dealers on this list, Sigma has the simple aim of being a one-stop-shop service, providing the most comprehensive range of products and services under one roof, with a retail experience that is second to none – and aim the shop appears to have succeeded in, according to some of our pundits. Each bike sale from the store follows a basic bike fit, while the workshop has over ten fully qualified mechanics. The shop has around 3,000 square foot of space and opens late on specific weekday evenings to accommodate its customer base. Perhaps then, it’s no wonder one of its customers told us: “Sigma is the best shop in the country and has to be number one on anyone’s list. Great service and knowledge and set an example to any other shop. It’s the ultimate IBD.”


7


SOURCE BMX, Hastings


Source BMX is based in a 4,000 foot2 former


church in Hastings town centre from where they operate their retail store, mail order operation, workshop and indoor skatepark. The BMX specialist has almost 100 years of BMX experience between the eight people in the team and only sell BMX and clothing and shoes, priding themselves on the level of advice and service we offer to our customers; who travel from all over the south east to visit them, we hear. The busy team produces two 80-page catalogues a year and holds huge stocks of bikes and accessories in order to satisfy BMXers. They also sponsor a team of 12 riders and have produced three full length BMX DVD’s to date – with 20,000 being given away to loyal customers.


The skatepark is the only indoor park in Sussex and is available for private hire for up to ten people for just £10 an hour (between them). The shop also works


>>> BIKEBIZ.COM





T


2


O


P


P


2


T


0


I


B


s


D


D


s





I


T


2


O


P


P


2


T


0


I


B


D


s


s


D





I


T


O


P


2


0


B





O


0


B





O


0


I


B


s


D


D


s


I





T


2


O


P


P


O


2


T


0





I


B


0


B


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80