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NEWS


CYCLE SHORTS


Chicken to carry Gatorade Sports nutrition giants Gatorade are to have their product exclusively distributed to cycle stores via Chicken Cyclekit from April. A ‘buy two, get one free’ offer is currently available to Chicken Cyclekit accounts.


Cycle distributor for sale Up for immediate sale is a UK registered ltd company with £128k of trading losses, agreed with the Inland Revenue. The company is clean – there are no assets or liabilities – and the vendor will provide an indemnity to the purchaser. The sale price of £7,500 is not negotiable. For further details email twcov@aol.com, or call 07768 317244.


Madison introduces electronic invoicing Retailers with a Madison account can now request that invoices are sent electronically. To register for this service retailers should e- mail support@madison.co.uk quoting their Madison account number and the text “Please send daily invoices”.


World Bicycle Relief passes on 100,000th bike The SRAM-created World Bicycle Relief charity has now donated over 100,000 bikes to poverty and disaster- stricken regions. World Bicycle Relief has also trained more than 750 local field mechanics in the countries of Zambia, Zimbabwe, Kenya and Uganda.


Wiggle scoops another online retail award Cycling web giant Wiggle has won the RR Donnelley Pure- play Online Retailer of the Year Award at the Oracle Retail Awards 2012.


#cyclesafe MP named ‘MP of the Month’ MP for Cambridge Julian Huppert has been branded MP of the Month in a poll conducted by politicians. He won the accolade after his recent campaigning to improve cyclist safety (see main story).


For breaking news visit: www.bikebiz.com


4 BIKEBIZ APRIL


Parliament holds Summer of Cycling launch reception


House of Commons hosts multi-organisation-backed campaign to boost cyclist numbers via ‘plus 1’ pledges


by Mark Sutton


THE SUMMER of cycling campaign launched at the House of Commons last month, with representatives of the 23 bicycle organisations involved and many high profile MPs in attendance. Hosted by co-chairs of the All Party


Parliamentary Julian Huppert and Ian Austin, the launch event at the Strangers’ Dining Room saw the chief executive of Evans Cycles, among others, pledge to adopt the ‘+1’ campaign for the chain’s ‘Ride It’ gatherings. As the label suggests, +1 is simply a push to encourage those already participating in


rides to bring along another, preferably a newbie to cycling. The Summer of Cycling campaign is run for


the All Party Parliamentary Cycling Group and has been seed-funded by £20,000 provided by the Department for Transport. With this funding a Facebook widget is planned with an anticipated launch date of April 10th. This application will help cyclists link up with non-cycling friends and family in an attempt to create +1 links. APPCG co-chair Ian Austin MP said at the meet: “The Summer of Cycling proposition is


“The proposition is


pretty simple, but if we all do it we’ll have


doubled the number of people cycling.” Ian Austin, MP


Velotech Cycling takes over Weldtech courses


VELOTECH HAS entirely taken over Weldtech’s Training courses, having externally accredited them for the past three years. The courses were set up and accredited by the Bicycle Association in 2006, at which point the training was largely run from Weldtech’s York facility. Demand for places soon grew and by 2008 a decision was made to set up a joint venture with Graeme Freestone King of Velotech Cycling and since this time King (pictured right) has been managing the business successfully, running the Weldtech courses and externally accrediting them through Velotech. Velotech has now taken over the business in its entirety, having developed and extended the range of courses available to budding mechanics. The two firms will still work closely as Weldtite’s range will be the tool of choice for any mechanics training with Velotech. In order to avoid any confusion Velotech will now market their courses under the Velotech brand for the cycle mechanic. For further information contact Velotech on 07533 129 435 or at velotechcycling@aim.com


Velotech has now taken over the business in its entirety, but the two firms will continue to work together closely.


BIKEBIZ.COM


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