LETTERS | YOUR SAY
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Email: Jonathon.Harker@
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Last month our dealer profile on one London-based cycle store stirred up this response from a reader…
Dear BikeBiz I was really excited to read your article about ‘There Cycling’, targeting the non-cyclist and trying to bring more into cycling. Although I was disappointed when I read this: “We don’t have a folder,” he says, “and I
don’t think that electric bikes will catch on. Too much of the health and green benefits are lost.” I think this goes against all that electric bikes are about. They are about making cycling more inclusive, which is their target. And I want to set the record straight on health and green benefits. I agree that taking a cyclist off a non-assisted bike and putting them on an electric bike has huge negative effects on their health and any green benefits. However, if you take someone out of a car, off a train or off a bus and put them on an electric bike, not only are they now exercising, it is also a much greener alternative. There will be some that will go
E-bikes ARE inclusive STAR LETTER
Are electric bikes ideal for those that don’t consider themselves typical cyclists?
straight from a traditional form of commuting to non-assisted bikes, but for many the thought of strenuous activity everyday is not of interest. Electric bikes cater for these. Electric bikes have experienced extreme
“This goes against all that e-bikes are about. They are about making cycling more
growth across the rest of Europe and beyond as regularly reported. This proves that the concept is widely accepted and works. In the UK the biggest issue is the lack of awareness, the public just don’t know they exist. I’d challenge There
inclusive, not less.” Mark Loveridge, Hero Eco
Cycling or other dealers to try to retail electric bikes. They may well be pleasantly surprised. We’d be interested in talking to any serious dealers in Central London about a non-risk trial.
Mark Loveridge Managing director, Hero Eco UK
Editor’s note: If you want to take Loveridge up on his offer, contact us and we’ll pass it on.
Whether it’s a hand-written, sent-through- the-post letter, email or a comment made on the BikeBiz Forum, the best letter of the month wins a prize from Oxford Products.
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STAR LETTER
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