This month: toys fly around the world, the ‘Ultimate Lego Star Wars fan’ is found, the Toy Trust plans a £100,000 orphanage in Malawi and ToyNews turns the clock back ten years...
TOYTALK IMAGINE ALL THE AIRMILES…
50 toys are currently on a round the world trip, which will see them taking in ten cities and travelling through seven countries spanning three continents, before being donated to a children’s hospital. Organised by third party logistics supplier, Damco, the trip is in support of its partnership with the Evelina Children’s Hospital, part of Guys and St Thomas’ in London. At the time of writing, the toys – including Rapunzel, Matilda, Steiff bears, Rosie from Everything’s Rosie, Golden Bear’s Team GB line, Little Charley Bear and Sonic the Hedgehog among others – were enjoying the sights of New York, having arrived from Nuremberg. The next stop will be Los Angeles then it’s on to Shanghai, Hong Kong, Kuala Lumpur, Genoa and Madrid, before returning to London. Suppliers can keep up to date on their toys adventures by reading regular blogs at www.damcotoytrip.com.
TOY GUINNESS WORLD RECORD OF THE MONTH
TALLEST K’NEX TOWER
K’nex Manufacturing built a toy tower construction measuring 30.87 metres (101.3 feet) tall at Shortstown, Bedford, UK on June 5th and 6th 1999. The tower was built on a 2 x 2 metre (6.56 x 6.56 feet) base and contained 50,342 pieces. Corporate.guinnessworldrecords.com
TOY TRUST FUNDS ORPHANAGE
The Toy Trust has revealed a £100,000 support package for charity Medic Malawi to build a new orphanage for 48 children in Malawi, one of the poorest countries in the world. Work will start shortly on construction and will be primarily funded by the Toy Trust’s Three Peaks Challenge event in July, which will see over 100 toy executives raise over £90,000 in sponsorship by climbing Mount Snowdon, Scafell Pike and Ben Nevis within 24 hours. The donation will build and equip the
orphanage, and underwrite all running costs for the first two years of operation. If you would like to support the Three Peaks Challenge, contact Matt Jones at the BTHA on 020 7701 7271.
JOHN ADAMS EXEC TAKES ON LONDON GREAT SWIM
Product manager Lynette Norris will join around 5,000 other participants on May 26th as she swims a mile in the Thames, beginning at Royal Victoria Dock. Norris’ training is well underway and she is working to build up her stamina for the challenge, which will be the first time she has swam in open water. In the lead up to May, Norris will work up to swimming a full mile without stopping, which is equivalent to 64
lengths of a standard pool. Norris is hoping to complete the course within 30 to 35 minutes and is raising money for Cancer Research UK’s project – ‘Brain cancer: finding new ways to beat the disease’ – and has set her fundraising target at £500. Norris said: “Brain cancer has affected the families of a number of my friends. It’s such a devastating form of cancer, taking hold so quickly and being particularly difficult to beat.”
of the various Toy Trust challenges, but I’m only five-feet tall with tiny hands and size two feet, so it’s much more challenging for me compared to the likes of the swimmer ‘Thorpedo’ (Ian Thorpe) with his size 17 flippers.”