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DC THOMSON 01382 223131

Generations of children have grown up reading The Beano, The Dandy and Commando, with DC Thomson having been established since 1905.


PORTFOLIO The firm’s line-up

contains a mix of comics, magazines and teenage titles and, while mostly based on its own IP, it also has licensed magazines. The previously mentioned The Beano, The Dandy and Commando share shelf space with BeanoMax, Animals & You, Animal Planet, The Official Jacqueline Wilson Magazine, Shout and WWE Kids.

COMING UP The firm recently launched apps for The Dandy, The Beano and Animal Planet, while Commando – including digital subscription options – also has an app. Android versions of all of these are due in 2012, while the firm is also working on a new series of animation Dennis and Gnasher. New commercial and marketing partnerships are planned, too – including The Beano with Divine Chocolate, Wembley Stadium and The FA and Vision Express, while it will also be continuing its relationship with The National Trust.

ADVERTISING OPTIONS AVAILABLE John-Paul Murphy, brand marketing, consumer entertainment, DC Thomson, says: “It’s important to underline the flexibility owning our own IP gives our work with commercial partners. Also, working with the likes of The Beano and The Dandy is extremely newsworthy.” The firm enjoys long-standing commercial relationships with Lego and Nintendo. Creative options include front cover integrations, bespoke comic strips, advertorials, gatefold covers, die-cut character cut outs, competitions, home page takeovers online and centre spread pop ups.

WHY PRINT MAGAZINES? “Parental trust, longevity, integrity, placing the child reader at the centre of everything we do – but also because children’s comics and magazines can be an essential partner in children’s literacy,” explains Murphy. “Parents, grandparents and teachers are always searching for ways to encourage children into reading and it isn’t always easy. “We have a lot of research evidence, as well as

scores of anecdotal feedback that comics, particularly, are the ‘missing link’ between picture books and chapter-based reading, especially for young boys.”


Skyjack was formed in 2009 to provide print-based contract publishing services to the entertainment media industry, with its client list including Mind Candy, Cartoon Network, Lego, Nintendo and Topps among others.

CURRENT PORTFOLIO The firm publishes the official Moshi Monsters Magazine in partnership with Mind Candy – which is currently the number one kids title in the UK, with an ABC of 162,838. Localised versions of the title launched in Australia and New Zealand in the latter half of 2011, followed by the US and Canada earlier this year. The company also publishes the video game title Megaton.


The firm has a number of projects in the pipeline for 2012, with the success of its Moshi Monsters title opening up a number of creative doors.

ADVERTISING OPTIONS AVAILABLE On Moshi Monsters Magazine, the firm currently only works directly with official licensees – including Vivid, Mega Bloks and Bazooka Candy – to offer advertising pages, editorial content and covermount options. With Megaton, it has collaborated with toy, video games, movie and collectables firms on both advertising and advertorial packages across print and online.

WHY PRINT MAGAZINES? “The sheer number of print titles in the kids’ magazine market allows toy companies to reach an extremely broad audience, giving them much more bang for their buck,” says Matt Yeo, Skyjack’s MD. “Advertisers who target key titles have the opportunity to gain awareness from a large number of children and parents alike. Another advantage to advertisers is that they’re able to spotlight their products directly to kids in magazines that already have established and regular readerships. “Where kids’ magazines are concerned, it’s still a market where having physical (and tactile) products is essential for stimulating young minds, and there are many ways of enhancing that print offering, for instance with exclusive digital content.”


01892 500100

Panini UK has a diverse range of sticker and trading card collections from football to entertainment and licensed properties. The firm also specialises in children’s and teenage magazines, as well as collector’s editions.


PORTFOLIO Titles include Doctor Who Magazine, Scooby-Doo, Astonishing Spider-Man, Disney Presents, Avengers Assemble, Looney Tunes Presents, Postman Pat and Spider-Man Magazine among others.

COMING UP The firm launched Disney Club Penguin Magazine in February and will also be rolling out titles for ThunderCats and Power Rangers in the next couple of months.

ADVERTISING OPTIONS AVAILABLE Panini has a number of options from full-page ads to double-page advertorial spreads, inserts, tip-ons, posters, competitions and gatefold covers. It has recently worked with toy companies including Bandai, Hasbro, Mattel, Mega Bloks and Jakks among others.


Signature Publishing 01428 601020 Voted the number one Independent Publishing Company of the Year 2010, Signature was also shortlisted in the awards for 2011. Key titles include Pony Pals, Easy Peazy, My Little Pony, Dinomite, It’s Pirates Magazine, Girls Love Sylvanian Families, Turbo Xtreme and Pony among others.

Titan Publishing 020 7803 1922 The comic specialist boasts properties including The Simpsons, Star Wars, Transformers, Spongebob Squarepants and Batman in its portfolio. In magazine terms, it publishes Star Trek Magazine, Star Wars Insider and Supernatural Magazine.

John Brown Media 020 7565 3000 The content marketing agency has a specialist kids team, and mainly specialises in bespoke contract publishing. Recent launches include Dora’s Little Cooks Collection with Nickelodeon.

APRIL 2012


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