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Wow’s spring line this year includes Ryan’s Road Trip, a camping adventure friction powered car and trailer with a magnetic hook. The five-piece set comes with a removable tent, campfire and two campers with a dog. New to Wow’s Emergency Range is

Fire Rescue Rory – a motorised friction trigger-powered helicopter with engine sounds. A magnetic stretcher carries the injured patient and with a turn of the search light, drops the passenger to safety. Farm Buddy Benny is a farm quad buggy that rocks along as it drives and comes with a removable farm boy and sheep dog. Wow Toys is designed for pre- school children aged from 18 months. They all mix and match to create miniature worlds of vehicles, animals and people.


New in Historical Heroes is the Samurai and from September, the Samurai will be joined by more warriors from history. The wild Viking wears a traditional horned helmet and defends itself with an axe, while the Egyptian has a sharpened spear.

Also new for September is the Battle Rhinoceros. Complete with armour, chariot and a gladiator rider. In May and September the imaginary world of Bayala will also grow with the addition of two new dragon riders. Finally, Schleich’s Dinosaurs are being refreshed this year, with remodelled carnivorous dinosaurs that have a new feature of a moveable lower jaw. In May,

01279 870000

Dinosaurs such as the Allosaurus and Triceratops will be re-launched alongside other figures, including the Brachiosaurus and Stegosaurus. Boy’s attack, as Schleich refers to in

this part of the portfolio, is a major part of the ongoing development for the company and comes with a high level of marketing support and full PR campaign designed to appeal to the core market.

020 7471 0980 H GROSSMAN

Deadstone Valley is all about creating corpses and burying them on an interactive website. Kids collect different characters in coffins and then log on to the interactive website which allows them to create their own characters and tombstones before burying the corpses with their own epitaph. There are thousands of unburied bodies to find using the codes from the Deadstone Valley collectable packs. There were over 100,000 burials in the first year alone. Gory? Maybe – but market research

shows that kids enjoy it. The range launches with a collection of 12 characters, which will be extended through the year. This year, Monsta Fizz and Dino Magic fizz pods are joined by Moshi Monsters Fizz pods.


Esdevium Games is the exclusive Pokemon TCG supplier to the UK and has many boys lines. Bungees, the latest collectable line from Magic Box, features magnetic figurines with flick-to-stick game play. Magic Box also

released Gogo’s Edge last month, a limited edition mini-series of 60 new Gogo’s figurines. Esdevium is offering Tomy

Gacha in 2012. Items feature; clip-ons, danglers, buildable figures and pull-back vehicles. There is a range of boys licences including Nintendo, Cars, Transformers, Toy Story, Marvel and more. Spin Master’s new TCG, Redakai, is

available this month. Esdevium is partnering the firm in the distribution of

ASOBI 01628 200077

Asobi is distributing a range of children’s vintage cars, which were created in France. Each model has been crafted with hours of work and attention to quality and detailing meaning every item from the Baghera collection of retro pedal cars should impress adults as well as children.

The range includes ride-ons for ages one to three and pedal cars for ages three to five. From the classic models to the speedsters, the complete collection has something to appeal to different customers. Examples include a racing car and a shiny red fire-truck.


In Great Gizmos’ 4M collection, high speed vehicles can be constructed with the Electric Dragster which uses recycled CD wheels and an electric motor to zoom across any surface, while the Rocket Race Car experiments with Newton’s Law of Motions and will turn a plastic bottle into a race car which can blast up to 30 metres.

The Science

Museum collection boasts a selection of projects that explore the world of science and technology, and is supported by the company with POS materials as well as a PR campaign.

APRIL 2012 01293 543 221 The Buzz Wire kit was made to test

skill levels with the use of a simple wire circuit that once constructed will emit a shocking sound when touched. There is also the Top Secret Intruder Alarm, which can be fitted to any door in order to detect intruders.

the game to the hobby and specialist toy trade. Players stack 3Dcards in order to change stats, attack or transform. Other lines includes Yu Gi Oh; Moshi Monsters TCG; Match Attax; Star Wars Fighter Pods; Halo minifigures and more.

Megasaurs are lifelike dinosaur toys

which vary in size with the T-Rex standing over a foot high. Each Megasaur will include facts on the individual dinosaur.

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