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Brio Builder is a wooden construction system. Children can build sturdy models by following the instruction manual – or any other model they are able to create. Every set comes with a child size tool to help with the construction. There are eight models: Fire Truck, Steam Train, Helicopter, Airplane, Motorcyle and Deluxe Builder set. Each of them can be built to a secondary model, which can be found on the upcoming web site,

The new packaging comes with a

clever sizing system, where the size of the product corresponds to both difficulty and price level. The Brio Builder range is targeted at kids aged


InspirationWorks is launching a new pre- school tablet range with licences including Fireman Sam, Bob the Builder, National Geographic Space Tablet and DC comics. The Fireman Sam Tablet teaches

children colours and features theme tunes from the well-loved TV series and all the main character voices. The touch

sensitive Bob the Builder Fun and Learn Tablet allows kids to help Bob with his work and the DC Superfriends’ Superhero Power Tablet has six game modes. The sleek National Geographic Kids Tablet provides an introduction to space for young children. Age appropriate information helps children learn about planets, stars, meteorites and space exploration.


Foooz, for ages six to adult, is a new table football game from Drumond Park. The concept is similar to the table football game of Foosball, but without the need for masses of space. Players control footballers by gripping the figure’s arms and flicking the player in their hands. They can also make it

01208 873123


Underground Toys has applied its expertise to a new Sonic the Hedgehog talking plush range, which brings some of the most iconic video game characters to life in plush form, with sound effects. Sonic and Tails will be

five and over and encourages problem solving and develops fine motor skills. There are eight collectable Hape

Mini Vehicles: Hot Rod,Twin Turbo, Racer, Monster Truck, Beach Buggy, Roadster, Trailblazer, Low Rider. The design mixes vibrant colours, stylish shapes and funky graphics. The vehicles retail for around £4.99.

01925 454093 A valuable addition to its pre-school

product offering, InspirationWorks has a range of Mike the Knight electronic learning products launching in autumn/winter. Mike the Knight’s Smart Shield is a backlit laptop with four game modes, including a quiz, time to learn and music and sounds. Mike the Knight’s Knightly Alphabet Book helps boys learn phonics and letters. Six pages

illustrate the 26 letters of the alphabet and there are six games for children to

choose from. Both products will be supported by TV

advertising later in the year with an

RRP of £19.99. InspirationWorks is also launching the DC Superfriends’ Superheroes Phone. Pressing the call key will allow users to talk directly to their favourite Superhero.

01473 322000

tougher by hanging the target card from the goal. As well as match play, Foooz

provides the opportunity for players to pitch their footie abilities against each other. The sets contain a number of randomly-packed trick or competition cards, which enable players to test skills. The kit’s novel ‘click-on’ boot allows them to incorporate ‘tekker’ moves. The boot is attached to the lower half of the body - and chipping over defensive walls, keepy-uppies and top corner goals become a feature of the gameplay. The Foooz range includes the introductory training ground Starter Set, the Challenge Set and the Pro Match Set, and launches next month.

available as both four-inch clip- ons with sound and nine-inch plush with sound. Sound effects include the ‘ka-ching’ sound of gold coins being collected, ‘Chaos Emerald’, ‘Jump’, ‘Ring’, ‘Save Point’ and ‘Spring’. Underground Toys’ licence with Sega doesn’t stop at plush with sound. Also included within the range are iPhone Cases. There are four iPhone case styles available in the first wave of designs, including Sonic, Tails and Amy Rose. Money Banks are also available to be released in 2013.


John Adams introduces some bounce into its boys’ collectables portfolio with the addition of Ballzoons – wackable, bounceable, squishable, kickable toys which can be filled with water and aimed at kids aged four years and over. A cross between a ball and a balloon, Ballzoons come in two different sizes, huge (23cm) and mega (46cm) – and will retail at around £7.99 and £14.99

WORLDS APART 01480 414 361

respectively. The 23cm Ballzoons inflate to 800 per cent of their original size and come in a variety of ‘styles’ including Battered Tennis Ball, Funky Basketball and Startled Soccer Ball. 46cm versions expand even further to 2,500 per cent of their original size and come in

Bashful Beachball style. Suitable for indoor or outdoor use, the range will be supported by TV advertising in spring.

0800 389 591 020 7801 6325

Spider-Man swings into action this summer as Worlds Apart continues to build on its ReadyBed, Pop Up and Go Glow ranges for autumn/winter. Coinciding with the upcoming launch

of The Amazing Spider-Man, Worlds Apart is introducing a Spider-Man Go Glow Pal, Junior ReadyBed and Pop Up Feature Tent.

A new addition to Worlds Apart’s Go

Glow range is the Spiderman Go Glow Pal. Sporting light up eyes that keep shining for 15 minutes and new sucker pads so it can be stuck to a head board.

In the Junior ReadyBed range, the

new Rest and Relax Spider-Man Junior Readybed, with its bright and bold design, is an all-in-one package including inflatable mattress, simple to use pump, removable washable cover and handy carry case. With year round appeal, the Spider-

Man Feature Tent features detailed city design for boys to hideaway in. Aimed at boys three and up, the tent is designed to be easily folded down and stored away after play time.

APRIL 2012

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