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TheUK’s leading trade title aimed at Beauty,Nails&Spa GuildNews


GuildNews has an ABCaudited total average net circulation per issue of 16,778 copies*


Features


36 Light Years Melissa Dennis takes a look at how you can introduce anti-ageing light- based treatments into your salon


52 Under the Skin StaceyTopley gets to grips with treating sensitive skin


71 Wrap Up We take a look at silk and fibreglass wrap enhancements


76 On File We showcase the latest nail files to boost your profits


78 A Comfortable Choice DonnaTaylor takes a look at how to choose the correct furniture for your salon


GuildNews front cover sponsored by Chromogenex


88 Bare All We give you the lowdown on the latest cosmetic trends


112 Spray Season A look at the advancements in spray tanning


For further information telephone 0800 037 8002 or circle number 75


119 Bronzed Beauty Offer your clients UV tanning lotions to enhance their tan


Contributing toGuildNews thismonth… 78


incorporating


Special reports


46 Brand Awareness We chart the history of Elemis


48 Q&A with Dermalogica Sally Penford answers your skin care concerns


50 MarketingMatters JohnMcClements talks about keeping your existing clients


60 LizMcKeonWrites A word on procrastination from LizMcKeon


106 The Big D-bate We take a look at the debate surrounding vitamin D and tanning


109 Lisa ChapmanWrites A guide to building your business with spray tanning


130 In ConversationWith… Lisa Crook,MD of Louella Belle


36


Regulars


19 Business to Business


63 NailNews


68 Nail Colour Trends


95 New Products


103 TanningNews


104 Tanning Products


122 Training


124 Recruitment and Classified advertising


52


LizMcKeon runs a Business Training and Consultancy Service, assisting beauty businesses


Sally Penford is Education Manager for the International Dermal Institute


Lisa Chapman is MD of Aviva Labs UK, distributors of high performance sunless products.


The publisher has taken all reasonable measures to ensure the accuracy of the information in Guild News and cannot accept responsibility for errors or omissions from any information given in this or previous editions of Guild News or for any consequences arising thereof.


John McClements is amarketing expert who runs Ayurvedic training courses in Goa, India


(*ABC audit period 1/7/2010 - 30/6/2011) GUILD NEWS 7


88


119


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