brand awareness
Elemis is one of the leading luxury British Spa and skin care brands, favoured by asmany as 6.5million Spa-goers per
year.GuildNews takes a look at howthe Elemis brand has grown over the years,making it the popular brand that it is today.
Elemis' professional Spa-therapies and products are available through an elite network of over 1,600 Spas and salons from around the world, 130 lavish cruise ship Spas, BritishAirways Elemis Travel Spas and over 70 retail stores around the globe.
What makes Elemis even more special is that it is a UK-developed brand, born in 1990 in London. The minds behind the making of Elemis were the trio of directors - Sean Harrington,MD, Noella Gabriel, Director of Product and Treatment Development and Oriele Frank, Director of Marketing.
"Elemis launched in 1990 and have the courage to bring a lifestyle concept onto the market, introducing a large range of 95 products including everything from bath, body and aromatherapy to serious skin care," says Noella Gabriel. "Lifestyle brands are now very trendy but Elemis has pioneered this for the last 21 years and supported it with good education."
Shaun Harrington continues: "Elemis is very much a British brand and we're proud of that. For me it's about integrity, quality and having a sincerity and honesty to the line. There are a lot of other brands with this British quality standard and everyone seems to be very proud to be flying that flag."
The Elemis Fact File
• The first Elemis product to be launched was Skin Nourishing Milk Bath.
• There are now 95 different products in the Elemis range available.
• Elemis is now partnered with 130 cruise ships and BATravel Spas.
• Elemis is available in approximately 1, 600 retail doors across the UK and internationally.
• Pro-CollagenMarine creamis the best selling Elemis product.
The very first Elemis product to be launched 21 years back was Skin NourishingMilk Bath, which was just the beginning of a whole range of luxurious Elemis products.
Not only do Elemis concentrate on creating natural but effective skin care and body products, they pride themselves on developments they have made with Spa therapies and treatments. In 2001, Noella developed 24 new luxury Spa-therapies for face and body treatments that were launched in their London Day-Spa, which delivered a completely new experience and professional treatments in the UK took on a whole new identity.
Elemis & nature
Elemis' strapline is: 'Defined by Nature Led by Science', and this is one thing that really makes Elemis stand out. "Elemis is committed to understanding the earth's
natural resources, continuing to source that latest ground-breaking active ingredients," comments Noella. "Nature has a powerful affinity with the skin and when combined with technology it can achieve everything we need for phenomenal skin care and anti- ageing results. Elemis never compromise on quality and quantity of actives and remains a range that can be trusted for integrity, purity and efficacy."
With every new product launched and every Spa-therapy performed, Elemis' goal is to address specific skin and body conditions using potent formulations that dynamically treat the skin with powerful results. The carefully crafted relationship between natural ingredients and scientific advances allows Elemis to create multi- active formulations to ensure maximum therapeutic activity.
In order to make sure that their products are achieving the results that they promise, Elemis invests heavily in clinical trials, striving for new discoveries in medical skin science. Cutting-edge technologies enable Elemis to unearth and formulate the most active ingredients from nature. Noella commissioned Elemis' first independent
1990 - The Elemis concept is developed by Sean Harrington, Noella Gabriel and Oriele Frank.
1992 - Elemis launches into the Beautiful Skin Centres in Hong Kong.
1994 - Cruise liner Spas appoint Elemis as main supplier.
1996 - Elemis is acquired by Steiner Group and IPO on NASDAQ USA.
1998 - Launch of the new vision of Elemis, with re-branding and new formulations. Elemis also launches in Dubai.
2001 - Opening of the flagship Elemis day-Spa in Mayfair, London, and Hong Kong. 21 new Spa- therapies are also created and launched.
2003 - The Elemis Day-Spa opens in Miami and Pro-Collagen Marine Creamis launched.
46 GUILD NEWS
Elemis founders Oriele Frank, Sean Harrington and Noella Gabriel.
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