brand awareness
“Elemis is verymuch a British brand andwe're proud of that.”
- Shaun Harrington, ElemisMD.
clinical trials in 2003, enabling her to understand the true impact of her ongoing development and further push the boundaries of this results-driven range.
"Independent clinical trials have added a fantastic new dimension to our product and treatment development. Now we can truly measure the impact of ingredients, formulations, new technologies and therapies on the skin and body," says Noella.
Pro-CollagenMarine Cream from the anti- ageing range was the first product to clinically prove how effective it was on ageing skin, allowing Elemis to finally demonstrate how effectively natural ingredients could transform the skin. Today, Pro-CollagenMarine Cream is one of Elemis' best selling products and this is down to the fact that it delivers what it promises. "This is our number one best- selling product that has been clinically proven to deliver 45 percent increase in hydration and 78 percent reduction in the depth of wrinkles with its revolutionary formula of Padina Pavonica which mimics the skin's own function, transforming the complexion in just two weeks," says Noella.
unique
When asked what makes the Elemis brand different and stand out from the rest, Noella answered: "Elemis is a brand with integrity having built a phenomenal Spa business globally over the last 21 years.We have strong brand loyalty; great brand awareness and we believe Elemis has pushed the boundaries in its delivery of Spa therapies and products.
"We never settle for second best, sourcing actives globally, for examplesMoringa Oil fromTanzania and Padina Pavonica from Malta and further enhancing those with good serious formulations. Elemis is a luxurious lifestyle brand and the brand offers products that support every changing need of the times."
Elemis believes that what makes them different is that every product is created for professional treatments first and foremost. This enables Elemis to gain feedback from their therapists, the laboratory and independent professional bodies before launching into the retail arena. "Elemis call this its 'playground of development' where maturity can sometimes take up to three years," says Noella. "Once launched as a homecare product, it is guaranteed to offer the most effective professional results."
a look at the future
So with such success over the past 21 years, we can only imagine more success for the Elemis brand for years to come. "At Elemis we are constantly striving to produce new innovations in both our product and treatment offerings and 2012 brings a very exciting and strong new product and treatment launch calendar," comments Noella.
"Our new clinically trialled Pro-Intense concept, which
previews later this year, targets an ageing skin to support the reduction in sagging of the jowl and cheek area, which when used in conjunction with our renowned Pro- Collagen range will produce both instant and long-term effects.We will also be introducing a brand new in-depth skin analysis and client profile consultation, which will enhance the treatment results for our clients.
"We are aiming to extend our treatment and product offering to a larger international market and we will also assist our existing business to grow further with our new trend-driven treatment and product concepts."
Formore information on Elemis, visit
www.elemis.comor telephone 0117 316 1888
2005 - The newTime forMen Spa- therapymenu and homecare products are launched.
2006 - SpaPods, SkinLabs, SpaBars and counters open in department stores across the UK and
USA.TheTri- Enzyme Resurfacing range and Facial is also launched.
2007 -
Elemis.comis relaunched and Elemis amenities launch onboard British Airways business flights.
2009 - Several new products are launched in this year, as well as a Travel Spa at Heathrow'sTerminal 3. Elemis also introduce 'Our Promise'.
2010 - Elemis celebrates 20 years of excellence with exciting promotions and a collaboration with worthy charity Mothers4Children.
2011 - Elemis is awarded Best PremiumBodycare in Top Sante's Glow Health& BeautyAwards and Noella Gabriel wins the Inspirational achievement Award at the Inspiration Awards forWomen 2011.
GUILD NEWS 47
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