GENERAL
CARIBBEAN LATIN AMERICA
CRUISING ASIA
AFRICA NORTH AMERICA
INDIAN OCEAN MIDDLE EAST
news to use REPORTING ON THE TOP NEWS STORIES
Tourism Update CANADIAN TOURISM COMMISSION
RUPERT PETERS Regional managing director
New Year's greetings from Canada! 2012 started with Charley Boorman's series: Extreme frontiers, Canada on Channel 5 running for four consecutive nights. Showcasing Canada from coast to coast with extreme adventures in between, Charley declared: “We had an absolute blast filming in what must be one of the most incredible countries on the planet.” We'd have to agree. If you missed the programme, watch
out for the next issue of Selling Canada, distributed with the March issue of Selling Long Haul, as there’ll be a chance to win copies of Charley's DVD. We were mighty proud that Canada
was also recognised as the world's number one country brand in the annual Futurebrand survey; and National Geographic listed the right whales in the Bay of Fundy its number one wildlife viewing choice for 2012. Frommers listed the Bay of Fundy as one of its 2012 top destinations, and National Geographic Traveller ranked Halifax its number one city as it prepares to mark the centenary of the sinking of the Titanic in April. If you thought Canada was the Rockies,
trains and Niagara, our award-winning Canada Specialist Programme is a great way to extend your knowledge. We’ll be running events this year to
showcase Canadian tourism product you might not know: storm watching, dinosaurs, sugaring off and lobster tails! To make sense of this and much more see:
www.canadaspecialist.co.uk
GALLERY »
sellinglonghaul.com/gallery Latin America quiz night ...online
sellinglonghaul .com Commission Encounters
BY ALAN ORBELL Newly-launched Encounters
Travel, which offers small group adventure tours, is paying agents up to 15 per cent commission. The new tours are a mix of adventure, off-the-beaten-track excursions, history, culture and sunshine options and include Thailand, Israel and Sudan. In Thailand, the 11-day Jungles & Beaches trip starts from £725 and includes Bangkok, the Khao Sok National Park rainforests for river canoeing and jungle walks with accommodation in tree and raft houses, and Koh Samui. Prices include airport transfers from/to Bangkok, accommodation, an overnight
IN BRIEF
Kuoni crafts its campaign Kuoni's second edition Worldwide
brochure includes new product for Mauritius, the Seychelles, Grenada, Tobago and Egypt. There is also a new Discover Rajasthan & Mumbai itinerary. Kuoni is currently running its biggest ever advertising campaign: ‘Requested by you…Crafted by Kuoni'.
www.kuoni.co.uk
Travel 2 adds Oz Travel 2's latest Australasia brochure
features 19 new hotels and 25 new sightseeing and extended tour options. The escorted touring and campervan range have also been revamped. A £100pp cash-back is currently available on all bookings using Etihad flights to the region.
www.travel2.com
Pay later with Qantas Qantas has launched an online Book
Now Pay Later feature that allows passengers to book a flight online and defer payment until closer to their departure date. The payment feature gives passengers the ability to confirm their seat, using a £15 refundable deposit, and pay at a later date.
www.qantas.com
www.sellinglonghaul.com • January 2011 07
train on a mixed-board basis, internal travel, all entrance fees as well as a local tour guide. A Hidden Treasures tour of Sudan visits
the capital Khartoum and the old souk of Omdurman before crossing the Nubian desert in search of the lost pyramids and temples of the Nile Valley. Prices for 2012 start from £1,399pp
and include airport transfers from/to Khartoum, accommodation in hotels, camps and in a traditional Nubian homestay on a mixed-board basis, an experienced local guide and private transportation throughout. All prices exclude international flights.
www.encounterstravel.com
Cosmos at 50 Cosmos has revamped its brand
image and is backing its new-look with a robust consumer marketing campaign this month. The aim of the extensive makeover is
'to make Cosmos stand out in a sea of sameness', said MD Hugh Morgan and make it more appealing to a younger generation of travellers as well as its traditional market. The campaign uses fun and quirky 'chalkboard' holiday imagery and 15 exclusive value-added offers such as free room upgrades, free board upgrades and free hotel credits. The new branding comes as the company celebrates its fiftieth anniversary. It has been applied across its websites, marketing collateral and holiday brochures. Morgan reports summer 2012 sales
are currently up 21 per cent year on year, against a market which is performing three per cent down.
www.cosmos.co.uk
©TAT
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