FEATURE BERMUDA
...An island paradise with a sub-tropical climate, beaches with an alluring pink tinge and a selection of classy hotels
Newstead Belmont Hills Golf Resort & Spa. We have a redesigned brochure with more information about Bermuda, a Bermuda sales representative to visit agents and specialist sales team to handle enquiries.”
NICKY SHAFE marketing manager, Prestige Holidays “Year on year our
Bermuda business is up 165 per cent. Cambridge Beaches is our top hotel for couples, Elbow Beach and Fairmont Southampton are popular with families. Grotto Bay is a big seller as it offers great value, particularly its all-inclusive option. For 2012, we are offering a £360 discount per couple per five-night stay, valid for holidays until May 6 2012, plus fam trips, training and incentives for travel agents.”
2011, figures which would have been higher but for the combination of high Air Passenger Duty (APD) and the poor economy. However, we had a record 400,000 cruise passengers last year. Bermuda is perceived as an expensive destination but there are, in fact, affordable guest houses that charge $100-$120 a night and we want to give them more visibility. We host 30-40 agents a year on fam trips and also have a training programme on the TravelUni website. The traditional operators that sell us depend on retailers for the
From left: Elbow Beach; the Crystal Caves with clear waters and sandy beaches to be found around Bermuda's coastline
majority of their bookings so we need to do more to train agents and improve their knowledge of the island. Our ongoing strategy is to raise awareness of Bermuda through high-profile advertising on taxis, billboards and the London Underground together with driving traffic through the trade.”
From the Front line MATT RICE
deputy managing director Classic Collection “We are seeing demand
for 10-night B&B holidays for couples for March, April and particularly May departures. New for 2012 we are featuring Rosewood Tucker’s Point and
HEIDI BLADES general manager USA, Canada and Caribbean, Premier Holidays
“Bermuda is a luxury destination and this is what our clients are booking so we have reintroduced it to our programme. The destination is beautifully clean and gloriously upmarket, and the standard of accommodation is wonderful and lends itself perfectly to a top-end holiday. The most popular hotels for us are Elbow Beach and Fairmont Southampton.”
BEVERLEY MACLENTON Thomas Cook, Epsom “I lived in Bermuda for a year and have visited as a
W
tourist several times. It attracts discerning clients who want something
BERMUDA Top Selling Tips...
• Sell the history and culture… The historic town of St George is a picturesque UNESCO World Heritage site with a wealth of military, civic and religious architecture
MaTT RiCE, deputy managing director Classic Collection.
• Sell the quality… Bermuda has a wide variety of quality accommodation, from large resort hotels, to traditional cottage colonies and intimate properties.
NiCky ShafE, marketing manager, Prestige Holidays.
• Combine shopping and the beach… Just two hours from New York, and with clear waters, a year- round climate and sandy beaches, Bermuda is perfect to combine with shopping and sightseeing in the Big Apple
SaRah JaCkSON market manager Caribbean, kuoni
ith just fourteen rooms (with ensuite bathrooms), Edgehill Manor is an old Colonial- style mansion, superbly situated high on a hill - a very short walking distance from the capital City of Hamilton, as well as the main Bus and the main Ferry Terminals and all restaurants and shops. A fresh-water swimming pool is in the secluded garden area of Edgehill Manor.
Rooms are large with air conditioning and all have a private balcony or terrace, refrigerator, microwave oven, cable TV, small safe and private telephone line (no charge for local calls) plus free wireless internet throughout.
Home baked Continental Breakfast (plus boiled eggs and cereals) included. Rooms with kitchens available on request.
EDGEHILL MANOR W
ith just fourteen rooms (with ensuite bathrooms), Edgehill Manor is an old Colonial-style mansion, superbly situated high on a hill - a very short walking distance from the capital City of Hamilton, as well as the main Bus and the main Ferry Terminals and all restaurants and shops. A fresh-water swimming pool is in the secluded garden area of Edgehill Manor. Rooms are large with air conditioning and all have a private balcony or terrace, refrigerator, microwave oven, cable TV, small safe and private telephone line (no charge for local calls) plus free wireless internet throughout.
Home baked Continental Breakfast (plus boiled eggs and cereals) included. Rooms with kitchens available on request.
P.O Box HM 1048, Hamilton HM EX, Bermuda Tel: +441-295-7124 • Fax: +441-295-3850 • Email:
edgehill@logic.bm
www.bermuda.com/edgehill
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