talking shop DESTINATION DIALOGUE: LATIN AMERICA PARTY Viva Latin America!
Latin America is buzzing and drew a great crowd when Selling Long Haul joined forces with LAN for a London party to launch its Latin America Travel Trade Guide 2012
“This guide is superb. It has
really helped me understand what's on offer”
EVENT DETAILS WHO: SELLING LONG HAUL & LAN WHAT: GUIDE LAUNCH WHERE: LONDON WHEN: DECEMBER 2011 WHY: LEARN ABOUT LATIN AMERICA HOW: WITH A FUN QUIZ
O
ver 220 agents attended the third annual Viva Latin America Quiz Night held at
the Carbon Nightclub, part of the Cumberland Hotel, in London. During an evening of mojitos, Latin
rhythms and useful insights into this increasingly popular region, agents received copies of the guide and had the chance to win some great prizes. The guide has been designed as a
useful sales tool for agents and covers destinations across Latin America from Argentina to Costa Rica, Brazil to Peru. After listening to brief presentations
from event sponsors LAN and Air Europa, which run international and regional airline services across the region, agents teamed up for the quiz which covered subjects such as geography, music, sport and the sponsors’ products. The winning team comprised staff from Imagine Latin America but dozens of other agents took home great prizes from the prize draw. See more photos and read the guide at
www.sellinglonghaul.com.
60 January 2012 •
www.sellinglonghaul.com
Latin America in Context The World Travel & Tourism Council estimates that 33 million people travelled to Latin America in 2011. Demand is strong despite the recession and looking ahead Latin America tourism is expected to grow by five per cent a year.
THE CHALLENGES • Latin America’s size and diversity can make it a daunting prospect for both visitors and agents. Knowing just what’s on offer – and who to sell it to – has never been more important.
• The cost of getting there can be high so it is worth stressing that once clients arrive the cost of living is generally low.
THE OPPORTUNITIES • The region has good tourism product and infrastructure.
• It has grown rapidly in popularity, even during the global downturn.
• Increasing numbers of UK operators now have dedicated Latin America
brochures and in-house expertise.
• Commission-earning potential is high.
THE APPEAL • There’s a huge range of things to see and do: indigenous cultures, ancient sites, colonial architecture and heritage, diving, bird and wildlife watching, skiing, wine tourism, golf, surfing and horse-riding.
• Great cities, fabulous unspoilt natural landscapes, and then there are the beautiful sandy beaches.
THE CLIENTS • For many potential visitors, Latin America represents a once-in-a- lifetime trip that must include iconic destinations such as Rio de Janeiro or Machu Picchu.
• For others it might simply mean an all- inclusive beach break on the shores of the Caribbean.
• Return visitors will go in search of off-
the-beaten-track or adventure
experiences. • It's a great one to recommend for eco-travellers
• Classic itineraries of Peru and Brazil are popular for those short on time with quick fix packages widely available for Mexico, Ecuador, Chile and Argentina too.
• Latin America is also gaining ground in the cruise sector.
EXPERT OPINION “Latin America has something for everyone from iconic cities to awe- inspiring landscapes to natural wonders to ancient ruins, to sun-baked beaches to remote mountain treks. With new air routes and an ever-increasing range of accommodation and adventurous experiences, the choice is widening and standards are higher than ever.” Sarah Bradley, chairman Latin America Travel Association (LATA) •
Selling Tip Get set for growth in the lead-up to Brazil hosting the 2014 FIFA World Cup
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