standard. Moreover, the nightly rates are reasonable when taking into account that most safari lodges include all meals and game viewing activities – and in many cases drinks are also included.” The key to selling African luxury lodge
holidays is to know the respective USPs of different countries. Says African Collection’s James Westrip: “The country you stay in will determine the level of luxury you can expect. South Africa does all the bells and whistles very well; Botswana, Namibia Kenya and Tanzania are all about the location and the safari experience while Mozambique and Zanzibar are best-recommended for their barefoot luxury.” It also pays agents to know the distinct characteristics of destinations and even game reserves within a single country. Help is at hand from specialist operators who pride themselves on first-hand experience and in-depth knowledge of the unique selling points of individual lodges and camps. For example whether they offer specialist photography or birding guides, are geared for families with kids or offer special features to honeymooners (such
Lodge in Uganda. Agents can stay at Sanctuary Gorilla Forest Lodge for $150 a night.
New to Rainbow Tours in 2012 is Ngoma Safari Lodge in Chobe National Park in Botswana. Also new in the same region of Botwsana is Camp Kuzuma, which offers luxury tented
as Baines Camp in Botswana, which provides four-poster ‘star beds’ which are rolled onto your own private deck. But stress to clients that when it
comes to safaris luxury means so much more than the cotton thread count of your sheets or the exclusive whisky and brandy on offer after dinner. Luxury can also mean something a
little more ethereal, such as the rare opportunity to disconnect from day-to- day life and immerse yourself in the nature and culture of a destination. For instance, in the world's most
remote places, such as Skeleton Coast Camp in north-west Namibia, it is the
Africa Collection Long Haul Quarter page strip_Layout 1 14/12/2011 22:38 Page 7 privilege of space and spectacular scenery which provides the lasting impression.
What’s New Sanctuary Retreats, which operates luxury lodges in Kenya, Botswana, Uganda, Tanzania and Zambia has a range of specials for several dates in 2012. For example, guests get an extra night when booking three nights at Sanctuary Olonana in Kenya, while guests paying for four nights get a free hot air balloon flight over the Masai Mara. A three-nights-for-two offer is
available at Sanctuary Gorilla Forest
accommodation in a location known for its
abundant wildlife. Sabi Sabi Private Game Reserve,
adjacent to Kruger National Park in South Africa, launched its new-look Earth Lodge last year to celebrate the 10th anniversary of its opening. Guests returning from safari can cool off at the new Day Bar, where complimentary high teas and cocktails are served at stone- topped tables set inside a shallow pool. Also in South Africa Motswari
Previous page: Azura at Quilalea, Mozambique; Baines Camp, Botswana; Sabi Sabi, South Africa, food is a highlight at luxury lodges
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Selling Tip Guests can often
arrange game drives and meals to fit in with their own personal timetables
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