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FEATURE BERMUDA


from New York and staying in the islands for three or four days before returning to the Big Apple. An increasingly popular option is to combine a few days’ shopping in New York or Boston, just two hours’ by air from Bermuda, with a week relaxing in the islands. Bermuda’s client mix is varied. All


discerning folk with deep pockets – although Griffith stresses that there is affordable guest house accommodation,– but in winter they


Main picture: Long Bay Beach; Above, clockwise from top, golf at Tuckers Point, the Elbow Beach Spa and dining at Tuckers Point


tend to be aged 55 years and up, appreciative of the cooler temperatures. Come


summer, younger people, including families and honeymooners, come for the beach.


For 2012, Griffith hopes for an influx


of Beatles’ fans keen to see a memorial to John Lennon being unveiled on June 21, to mark the fact he wrote his last album, Double Fantasy, in Bermuda in 1980. Julian Lennon, his son, is scheduled to attend.


What's New Bermuda’s first Restaurant Week runs from January 16 to February 6, when


restaurants and hotels will feature fixed-price menus


showcasing local cuisine prepared by the island’s top chefs. Rosewood Tucker’s Point is


offering a 50 per cent discount when parents book a second room for children aged 18 and under by April 15. Rose Buds is the hotel’s new children’s programme (001 441 298 4000; www. rosewoodtuckerspoint.com). The Reefs is targeting a 30 per cent


increase in UK guests in 2012 with $125 resort credit for stays before May


15 and free night offers on selected dates throughout the year (001 441 238 0222;


www.thereefs.com). Clients booking a holiday before April


16, for travel by May 6, will get $500 discount for every five nights they stay at selected resorts. The offer is timed to coincide with British Airways’ sale and is available through major operators.


Tourism Talk WILLIAM GRIFFITH


director of Tourism Bermuda. “We had around 17,000


UK visitors from January to September www.sellinglonghaul.com • January 2012 43


Selling Tip Bermuda is perfect for couples seeking a real chilled-out destination where the pace of life is slow


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