Bermuda
PINK LADY S
Despite a downturn, Bermuda’s stunning scenery and natural assets ensure the
tourism industry still has plenty to smile about, says Jane Archer
42 January 2012 •
www.sellinglonghaul.com
elling an upmarket destination in a tough economic climate is not easy, but Bermuda’s director of
tourism, William Griffith, does not have the look of a worried man. Global financial belt-tightening might
be impacting long-haul visitor arrivals everywhere, but to help offset the financial doom-and-gloom Griffith has Bermuda to turn to – an island paradise with a sub-tropical climate (up to 85F in summer, no colder than 60F in winter), beaches with an alluring pink tinge and a selection of classy hotels. It’s an intoxicating mix and, when you
add in the centuries of British history – the island is Britain’s oldest colony – the
multiple golf courses, the excellent scuba diving, the friendly locals and relaxed lifestyle, you appreciate why so many thousands of British visitors still flock there each year. Contrary to what many people think,
Bermuda is not a Caribbean island: it is in the Atlantic, 650 miles east of North Carolina. It’s also not one, but multiple islands, all linked by bridges and causeways. In all it’s just 21 miles long and is a maximum two miles wide. Direct flights from the UK, operated exclusively by British Airways (daily in summer, five times a week in winter), take about seven hours, but many visitors arrive on a cruise ship, sailing
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