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FEATURE USA: MID-ATLANTIC STATES


town of Annapolis – dubbed America’s sailing capital. Virginia has some of the most famous historical attractions in the US. They include Colonial Williamsburg and Jamestown, the first permanent English settlement in the country. As the site of more Civil War battles than any other American state, Virginia also features strongly in special events marking this year's 150th anniversary of the war. Major exhibitions, heritage days and battle re-enactments are being held in Virginia as well as in other states including West Virginia and Pennsylvania. Scenic roads such as the Blue Ridge Parkway, as well as other highlights including the Shenandoah Valley and more than 200 vineyards, make Virginia a prime area for holidays. Its biggest city,


touring


Virginia Beach on the mouth of the Chesapeake Bay, offers miles of beaches and hosts the annual Easy Coast Surfing Championships. West Virginia is known as the Mountain State because of its stunning Appalachian scenery. Visitors can follow its country roads to discover small- town America and outdoor adventure. The Mid-Atlantic states already enjoy


easy access from the UK, with flights to the major gateways of New York, Baltimore, Washington and Philadelphia from a choice of seven UK airports. This is set to improve further in May with the launch of United Airlines’ Manchester-Washington service.


What’s New


The Broadway Collection allows you to pre-book tickets to New York's top show. It has announced three new member shows to its portfolio: established mega-hit, The Book of


Mormon, plus new productions: Godspell and The Gershwins’ Porgy and Bess. It has launched a new website with full details and show updates www. broadwaycollection.com.


New York is also due to launch its own version of the ‘Boris bikes’ share scheme this summer. Also due for a summer opening is the 105-room Out NYC, the first hotel in New York to be geared specifically to gay and lesbian


travellers.


Boutique hotel chain Kimpton has completed a $2.2 million


54 January 2012 • www.sellinglonghaul.com


Top left: Greenbrier Resort in White Sulphur Springs, West Virginia with the Malvern Hill Civil War site (right) in Virginia


MID-ATLANTIC STATES  Top Selling Tips...


• Recommend tours beyond the major cities… “Some of the most fascinating historical sites and attractions can be found just a short drive from stunning coastlines and expansive golf resorts”


CASEY HURFORD, US product manager, Funway Holidays


• Join the party… “Atlantic City is a great twin- centre option with Pennsylvania. It offers a young party crowd with amazing hotels, spas, casinos, restaurants, shopping and a wide, sandy beach”


ANDREW BIRD, director, Purely America


• Offer an alternative for fall foliage… “The Mid-Atlantic states showcase beautiful fall foliage later in the year than the popular areas of New England. They are perfect for leaf- peeping from mid-October to mid-November.


ANDREW BIRD, director, Purely America


refurbishment of the Topaz Hotel in Washington. It is also due to open the 268-room Hotel Monaco in Philadelphia in May. Revel, a 1,090-room luxury resort


property, is set to debut on the beachfront in Atlantic City this spring. West Virginia Division of Tourism


has unveiled a series of nine videos about the Civil War's 150th anniversary at www.wvtourism.com/civilwar.


Tourism Talk LISA CHAMBERLAIN


UK director, Capital Region USA “UK visitors to the region


increased by five per cent in 2010 to 246,000. They spent an average of just over a week and half in the area, nearly four nights longer than in 2009. Notably, use of travel agents as an information source and for booking flights also increased. This year we will be working closely with United Airlines to promote its new Manchester-Washington DC service. We will be announcing details of training and road shows soon.”


GREG EVANS UK director, Philadelphia Convention and Visitors Bureau


“We are finding great support and interest from the UK and Ireland, with


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