Letters Page . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .
Dear Irish Beauty... Star Letter
Dear Irish Beauty,
As a big mineral make-up fan I am so pleased you included the Absolutely Flawless feature in the October issue! I have been using mineral make-up myself for a couple of years now and have started to bring it into my salon, but haven’t quite managed to build up a collection to rival my general cosmetic collection yet. I found Melissa’s feature really helpful and now have a list of mineral products I want to try and hopefully add to my collection! The information on ingredients was also incredibly helpful, as I now know exactly what I should be looking for. Brilliant!
Orla, via email. As this month’s star letter Orla wins a year’s free membership to AIT. Dear Irish Beauty,
I read your expert opinion panel with great interest last month. Having ran a salon for over 25 years in my local area, I have never even considered opening on a Sunday and I can’t believe that some people thought this was a good idea! Don’t get me wrong, I’m all for growing my business and bettering it, but, as a traditionalist at heart, I am afraid I have to agree with David, Sundays should be spent with the family. Whilst owning a salon I have brought up two children and now have four grandchildren, I couldn’t imagine trying to divide my time between them and my business any more than I already do and I believe all my staff and clients should take Sunday as it’s meant to be - a day of rest.
Andrea, Co. Galway I love Irish Beauty magazine because... Fiona Duffy, Co.Wexford
“I am a huge fan of Irish Beauty as I love to keep up-to-date with the latest products and technologies in the world of beauty and Irish Beauty is always on top featuring the most recent product launches.”
12 Dear Melissa,
I love Christmas and now that we are getting closer to that wonderful time of year, I have already started to think about decorating my salon, Christmas-inspired offers and, of course, what beautiful gifts I can retail to my clients. Will you be doing anything in the next couple of issues that I can use as a little inspiration?
Erin, Co. Sligo
Ed: Well done you for being so organised! Preparation is the key to a successful Christmas period when it comes to retail. You will be over the moon with this issue of Irish Beauty as we have put together some lovely Christmas retail ideas for you and the rest of our readers. Turn to page xx and get into the festive spirit!
To have your say on our letters page, email the Ed at
Melissa@aitireland.com. Each month the Star Letter will win a top prize provided by Associated Irish Therapists, so get writing now!
Dear Irish Beauty,
I was really pleased to see in your October issue that you ‘asked the experts’ whether salons should be open seven days a week. Living in such a busy town, I have often considered how much I could grow my revenue by opening on a Sunday with the rest of the shops in the area. It was really helpful to read a range of different views and opinions, as well as lots of helpful advice. It has encouraged me to try opening on a Sunday, as suggested by salon business consultant Sue Woodall, to see how it fairs for me. I already have a marketing plan down on paper so I’m raring to go!
Isobel, via email
Ed: We wish you lots of luck Isobel and really hope it works out for you! Let us know how you get on; it might just encourage other salons to give it a go too!
Hi IB,
I wanted to write to you and tell you how much I like your regular Brand Awareness feature. I find it really interesting reading about some of my favourite brands and finding out how they began. As a therapist who loves both Dermalogica products and treatments and offer them in my salon, I loved reading all about the brand in October’s feature and I think their FITE initiative is absolutely brilliant! Dermalogica don’t just offer a fabulous product, they care too!
Alice, Dundalk
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