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Ofer Waks


ofer.waks.wg12@wharton.upenn.edu Ben Gurion University, Beer Sheva, Israel B.Pharm, Pharmacy, 2007


Dongyk Yoon


dongyk.yoon.wg12@wharton.upenn.edu Yonsei University, Seoul, Korea B.S., Electrical and Electronic Engineering, 2007


Marina V. Zeltser


marina.zeltser.wg12@wharton.upenn.edu Columbia University, New York, NY B.A., Biology, 2007 Robert Wood Johnson Medical School, New Brunswick, NJ M.D. Candidate, 2013


An opportunity to leverage my pharma- ceutical expertise and my interest in strategic planning in a strategy or product development role in the healthcare industry.


Novartis Vaccines and Diagnostics, Cambridge, MA Strategic Marketing Intern, U.S. Marketing, Summer 2011 Developed web consumer marketing strategy and implementation path- ways following in-depth analysis of consumer behaviors and market trends. Forecasted revenues and iden- tified key market trends for upcoming pipelined products, allowing improved development of annual marketing plan for new product launch. Led initial phase development and tactics implementation for physician focused disease awareness campaign, and im- proved data driven research by man- aging external agency involvement.


PPD, Tel-Aviv, Israel Clinical Research Associate, 2008-2010 Led early-phase business development of new clinical studies by negotiating physician participation, increasing an- nual project volume by over 7.5%. En- hanced scope of QA department and developed process improvements that led to 40% operational cost savings. Created action plans ensuring increased effectiveness of long term planning in a variety of therapeutic areas through data analysis.


Maccabi Health Care Services, Tel-Aviv, Israel Pharmacist, Tel-Aviv Region, 2007-2008 Developed marketing strategy for English speaking clientele by establish- ing in-house separate service units, leading to 20% increase in recurring business. Increased sales by 72% by developing a display and checkout placement strategy.


An opportunity in product management or strategic planning in the medical device industry.


The Boston Consulting Group, Seoul, Korea Summer Consultant, Summer 2011 Assessed new healthcare business opportunity for the largest telecom company in Korea; identified 3 major business area and developed initial entrance strategy. Developed financial forecasting model for different acquisition alternatives and expansion scenarios. Performed 10 year revenue and EBITDA forecast for potential acquisitions of global healthcare companies.


Johnson & Johnson Medical, Seoul, Korea Senior Product Specialist, 2010 Product Specialist, 2007-2009 Exceeded full-year individual sales target for 3 consecutive years through deployment of new sales and market- ing strategy; annual sales revenue grew by 14% in 2007, by 30% in 2008 and by 28% in 2009. Worked with Asia Pacific office to initiate quarterly live surgery workshop, which helped sur- geons practice new surgical technique at Laboratory Animal Center and pro- vided customers unique value of hav- ing partnership with J&J. Led dealer team to pursue sales opportunities in small and medium-sized accounts based on market segmentation analy- sis, and secured 50% revenue growth by focusing sales efforts on high potential hospitals. Selected as a first ever junior employee to receive Asia Pacific top performer award for outstanding professional achievement.


Marketing Intern, Summer 2006 Designed and developed intranet- based tool, which improved accessibil- ity of sales and marketing materials and daily operational efficiency.


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An opportunity to leverage my clinical and business expertise to lead positive change in healthcare delivery.


Accenture, New York, NY Consultant - Health Strategy, Summer 2011 Supported consumerism strategy for major regional health payer. Provided subject matter expertise on provider health systems. Personally requested by client for support on related projects. Developed internal knowledge on tax implications of health reform facing insurers.


Wharton Small Business Development Center Health Practice Leader, 2010-present Provide strategic insight for CEOs of health start-up companies. Presented market entry strategy for start-up medical device company. Conducted strategic partnership analysis for pilot ACO. Promoted from consultant level to provide industry expertise, help manage client relationships, and support consultants.


National Healthcare Quality & Safety Leadership Institute, Philadelphia, PA Founder and Co-Director, 2008-present Conceptualized first national training program on healthcare quality/safety for medical trainees; secured multi-year funding and collaborated with faculty to annually develop and teach the curriculum. Invited as student representative to national thought-leader meeting on medical education reform on patient safety; co-author of report released by the National Patient Safety Foundation. Featured in Modern Healthcare magazine.


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