Slick Showrooms
A
retailer’s store is his or her castle. So why not make it as cool as can be? After all, the second customers set foot inside, they do their best inpersonation of “Te Clash” and decide if they should stay or go.
Tis month, we caught up with a few store owners and manag-
ers to find out what they’re doing to make their stores welcom- ing, interactive and down-right fun for their customers. Michael Leszczynski of Dynamic Sound & Security in Oswego,
N.Y., always wanted to do something cool, but it took the pur- chase of his “dream” location three years ago to realize the “wow” factor he was seeking. Te 3,000-square-foot store front features
Avidworx displays, a home theater demo room, an off-road truck accessories area, and even a “Bragging Rights” wall where high school kids can have their SPL scores marked. Opened in March, Tint Plus2 in Laguna Hills, Calif., features a
tricked out 1963 Ford Galaxy to demo the latest audio products and other company specialties like tinting, interior upgrades by IV, wheels, paint and detailing. And while their vehicles are be- ing worked on, customers can relax and shoot some stick on the pool table. “I spend most of my time in this shop, so I wanted to make it fun and comfortable for not only me but for my guys and my
Audio Innovations Fort Smith, Arkansas
Cartronix Mobile Electronics Valparaiso, Indiana
6 Mobile Electronics June| July 2011
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