PRODUCTS
New Product Introductions This Quarter Dual Axxera Series
dualav.com
Dual’s Axxera series launched in June with 5 stylish head units, aggressively priced from $109 to $219 MAP
. Of the
5, the top-of-the-line X2DMA500 is the only double-DIN model, but all units share CD, direct iPod / iPhone control, USB inputs and SD card slot. The line is designed to step customers up in manageable price increments, guaranteeing a quality feature set to suit every wallet:
Level 1 2 3 4 5
Model No. XDMA7100 XDMA7200 XDMA7600 XDMA7800 X2DMA500
Price (MAP) $109.99 $139.99 $169.99 $189.99 $219.99
Step-Up Features Single USB and 3.5mm inputs
Adds built-in Bluetooth Handsfree Functionality and Audio Streaming Adds USB input; RGB customizable LCD and button colors Adds compatibility with HDM90 HD Radio Receiver (sold separately) Adds double-DIN size, larger screen
Dual offers a 2-year warranty on all head units, and the MAP policy helps protect margins. In addition, the company is expanding the line by adding higher-end multimedia units and speakers.
Earthquake TNT Subwoofers
earthquakesound.com
Description: The TNT subwoofers are designed to deliver hard- hitting bass for a budget-
conscious consumer. Built with rigid poly injected cones and high roll surrounds, they are available in dual and single 4-Ohm voice
20 Mobile Electronics June| July 2011
coils and can handle from 1,000 to 1,250 watts of power, according to Earthquake.
Key Selling Points: • Priced from $129 to $225 • Able to handle 1,000 to 1,250 watts maximum power
• Can be easily integrated into any vehicle audio system
Status: Shipping
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