CONTENTS Features:
Volume 28 // Issue 3
26 // The Top 12 Retailers: Connected
to Customers This year’s Top 12 Retailers rose from the ranks of the Top 50 with aggres- sive campaigns that reached out to both industry people and consumers- -with social media as the primary driver. But these tactics weren’t one- time implementations; they emulate the changes retailers have made to marketing in their businesses every day. Read more on page 26.
18 // Q&A Chad Vogelsong: Never Stop Marketing JVC’s general manager of marketing picked a campaign and stuck with it despite the economy and budget challenges. Elements of his success — namely, strategic partnerships, opportunism and a knack for social media — can all be implemented at the retail level.
20 // Products Latest Products; SYNC Solutions Select your wares from the lastest crop of new gear. Plus, use these 4 SYNC integrators.
44 // Business Coach Time Control: How to Get Important, Future-Altering Work to Actually Happen
Distraction is a staple in our business. Here are 5 proven steps (#1 - shut off your email) that give you time to check things off the To Do list.
48 // Retailer News Playin’ Loud, Driving Home Long Island’s got its own version of “Hank Med” with a retailer who does house call installations, and a Texas dealer blasts the tunes to draw customers, helping net a 28-percent sales increase.
More Articles
06 Shots 10 Editor’s Forum 12 Feedback
14 Stats 15 Retailer Recommendations 16 Sales Snapshot
46 Web Analysis 64 External Effect 66 Peer to Peer
MOBILE ELECTRONICS (USPS 957-170) (ISSN#1523-763X) is published bi-monthly, with an additional issue in July, by Mobile Electronics Retailers Association, Inc. 85 Flagship Drive, Suite F, North Andover, MA 01845. Periodicals postage paid at Lawrence, MA 01842-8887 and additional mailing offices. POSTMASTER: Send address changes to Mobile Electronics PO Box 3186 Redondo Beach, CA 90277. Please allow 6-8 weeks for address changes to take effect. Subscription Prices - United States $35 per year, Canada $42 per year, Foreign $75 per year, Single copy price - $5; Buyer’s Guide $25. Please allow 6-8 weeks to receive your first issue.
4 Mobile Electronics June| July 2011 Cover Story:
The Top 12 Retailers: Consumer Voting Builds Rapport – page 26 The Industry’s #1 Resource
28 // KnowledgeFest ® June/July 2011 |
me-mag.com KnowledgeFest 2011:
We’ll Be There – WILL YOU? 20+ Retail / Installation Training Seminars • 25,000 square-foot show fl oor with more than 50 Vendors • Network with hundreds of peers
Get the Goods on Page 35! Take Our Quiz:
Whose Black Fridays created a White-hot June? —page 49
What’s Step #3 in tackling your To Do list? —page 44
What should sales professionals NEVER do?—page 15
Where’s the tach wire on the Kia Optima?—page 62
2011 Here is everything you need to prep you to attend the top teaching trade show in Texas.
June // July 2011
60 // Tech Skills Head Start Auto Trenz’ Curt Clayton shares the steps to install a remote starter on a 2011 Subaru Outback, while Compustar shares its expertise for a remote start install on 2011 Kia Optima.
Newsletters
52 // MERA 5 Questions I Would Ask (If I Were You) About KnowledgeFest Get answers to the whats, wheres and whys of our industry’s most valu- able educational trade show. Building a System ... and Recurring Customer Make a sale today and ensure a sale tomorrow
by laying out an upgrade plan and getting the customer’s “buy”-in (pun intended).
56 //MECP The Troubleshooter’s Toolbox ‘IIE’ may not mean much to the average Joe, but to an in- stallation technician, it represents 3 steps you have to take to be a professional. Certified and Recertified Installers List
Congrats to Ryan Atkins, Branden Cook and 22 more techs who’ve hit the Advanced level.
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