Education Seminars
SUNDAY, AUGUST 28 9:00am — 10:00am
GENERAL SESSION KnowledgeFest Kickoff Presentation: CEO Toolkit
10:00am — 11:30am OWNER/MANAGER TRACK Creating Your Business Vision
Presenter: Marcel Newell – Avidworx
SALES TRACK Specialty Retailing Presenter: Ray Windsor – Leadership Systems
INSTALLATION TRACK Profitable Fabrication Presenter: Bryan Schmitt – Mobile Solutions
12:00pm —1:00pm KEYNOTE ADDRESS
Jim Ackerman: Renowned marketing speaker, advertising speaker, sales trainer, marketing coach
1:30pm — 3:00pm
OWNER/MANAGER TRACK The Pitch Presenters: 3M, Mobileye, OnStar, Pioneer
SALES TRACK Making the Car Dealer Work for You:
How to Become a Serious Expeditor Presenter: To Be Announced
INSTALLATION TRACK
1.21 Gigawatts!! Presenter: Jeff Meece, Meece Car Audio
3:15pm — 4:45pm OWNER/MANAGER TRACK How to Get More Customers Who Will
Pay You More Money, More Often Presenter: Jim Ackerman – Ascend Marketing Sales
SALES TRACK Cloud Marketing on a Sunny Day: How to Evolve Into a
Modern-Day Marketer Presenters: Kara Holder – Revenew Systems, Mike Cacciabondo – Revenew Systems
38 Mobile Electronics June| July 2011
INSTALLATION TRACK The 30/60/90 Minute Tune Presenters: Mark Eldridge – Mobile Soundstage Engineering,
Steve Brown – Alpine Electronics of America
5:00pm — 7:00pm Exhibitor to Dealer Education Sessions
MONDAY, AUGUST 29 9:00am — 10:00am
GENERAL SESSION KnowledgeFest Day Two Presentation
10:00am — 11:30am OWNER/MANAGER TRACK Mission Impossible:
Making the Sale Fit the Car Presenters: Chris Cook – MERA, Kris Bulla – MERA, Paul Pirro –
MERA, Steve Brown – Alpine Electronics of America SALES TRACK
The 9 Essential Selling Secrets Presenter: Jim Ackerman – Ascend Marketing Sales
INSTALLATION TRACK Identifying Wires & Signals Presenter: Derek Schmiedl – NAV-TV, Andy Hartshorne – Directed Electronics
12:00pm —1:00pm
KEYNOTE ADDRESS Nick Pudar: Vice President of OnStar Planning and Business Development
1:30pm — 3:00pm
OWNER/MANAGER TRACK Managing Your Business Presenter: Harry Lichtman – Depot Auto Sound & Security
SALES TRACK Expert Qualification Presenter: Del Ellis
INSTALLATION TRACK Advanced OEM Integration Presenter: Eric LeClerc – AAMP of America, Derek Schmiedl – NAV-TV
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