RECOGNITION Retailer News
Retailer Expands ‘House Call’ Biz
Just like the concierge doctor on a hit cable show who attends to the uber-wealthy in their Hamptons mansions, Eric Quick makes house calls to work on client’s exotic cars. And that part of the busi- ness has grown so much that the owner of Mobile A/V Creations, based in Long Island’s New Hyde Park, is devoting more and more time to it. With just two employees and a small storefront, he’s re- cently added another installer and continues to generate business the same way the concierge doctor does: word of mouth. “I’m in an area of Long Island where I can travel,” he said. “I don’t have a big storefront that I have to maintain. Instead, Quick is out and about at barbeques, when he’s not visiting clients’ homes to install high-end products such as the $1,800 K40 radar detector. He has recently worked on an Infiniti M35 and before that, a Lamborghini and a Ferrari. Quick is also big on relationship building, even with his younger customers with smaller budgets and big desires. “I make recommendations on what’s best for the specific customer and treat each car as if it was my own,” Quick said.
More Work = More Help
Extreme Auto & Security has little to no overhead be- cause Adam Glascoe, his brother and a scheduler work out of South Florida’s Ford dealerships, installing remote start- ers and other equipment. Business has been steady and Glascoe is looking to hire one or two installers to help him
out, but hasn’t had much success attracting candidates via Craigslist. “One person we tried out couldn’t install a car stereo,” he said. “We’re trying to grow the company a little bigger and need someone who can get the job done.”
Manager Turned Owner
Glasgow, Ky.
When the owners had health issues and “lost am- bition with the shop,” WWJ Customs manager Bobby Flood kept the Glasgow, Ky.- based shop afloat. He had
already spent five years at the store, almost as long as it had been in business, and was a natu- ral to take over ownership. “The owner thought I was the best fit to keep the store going,” Flood said. Business is steady at the shop, which is in its fifth location in seven years. With each location, WWJ Customs has done better and better. The current location (Glasgow, Ky.) is in the town “where the majority of our clients were coming from,” Flood said. Last year the shop started a rent-to-own wheels and tires program, he said. Becoming owner is something that Flood envisioned as a teenager. “I thought then that’s what I really wanted to do,” he said. “I’m living my dream.”
48 Mobile Electronics June| July 2011
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