STATS Dealer Data
How Pandora has influenced retail sales:
10 20 30 40 50 60
0
More upsells from basic head units to
Pandora-equipped units More new (non-regular)
Better overall increases in head unit sales
No real effect yet
customers coming in to ask about Pandora-equipped units
Other effects 53%
What’s Android? 0%
Never 8% 28% 25% Very rarely 9% 11% 6% 30%
Every now & then
38% Very Often
Frequency of requests for Android-based integration solutions:
Types of iPod integration solutions sold:
Radios with full control and charge 61%
Interfaces with charge and limited control (i.e. Play/Pause)
Interfaces with charge /play (no control)
Direct or FM-Modulated interfaces
(w/o charge/control) 12%
How retailers are working with SYNC-equipped vehicles:
19%
10 15 20 25
11%
0 5
0 10 20 30 40 50 60
22% 18% 16% 12% 10% 8%
Replacing Speakers
Adding Processor / Amplification
Adding Processor / Amplification
Adding Sound Damping Material
Tapping into AUX Input
Replacing Head Unit
14 Mobile Electronics June| July 2011
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