................................................................................................................................................................Beauty - Salon Management Software
must know exactly what it is,” says Ronan. “The vast majority of customers should walk out with at least another deal from you (which you will keep 100% profit from). Slowly this will introduce the voucher buyer to your salon and turn them from just a voucher buyer into a customer.”
leaving salons open to double bookings. Phorest’s online booking offers complete integration and this is why we are seeing the biggest growth in online bookings amongst our salons.”
In addition, Phorest, have added a feature to
myZanadoo.com online booking that allows salons to set up the deal appointment booking online, in recognition of the part web deals now play in the industry. This takes away headaches for salons and for deal clients too.
eZee Software also offers an integrated 24/7 booking system that will work alongside your existing website or for those of you who don’t have a website in place yet, eZee Software can help you to build one. Once your website is live, clients can book and pay for appointments at their leisure. Payment options are provided via credit card or PayPal account and clients are also able to purchase and redeem gift vouchers online or opt for a call-back service, for more complex bookings.
Up sell
No matter which modern day marketing technique you choose, one of the main reasons web deals and discounted promotions fail is because the salon or Spa forget to up sell products or treatment options to the client.
Don’t be fooled into thinking that you only have to offer the treatment that the client has already paid for. For example why not ask the client if they would like to upgrade from the basic file and polish which was included as part of the deal to a luxury manicure for an extra €10 (or whatever the difference might be), do this for every client and watch your bottom line grow. “You need to have prepared up sells ready and all staff
SalonGenius’s ‘Recommend a friend’ scheme automatically prints out a barcoded voucher for the client
Encourage repeat business
Once you have the customer in your database, it’s important to keep them coming back for more. One of the major gripes customers have against businesses they use frequently is that all the best deals seem to be targeted at new customers only – which, when you consider that it is five times harder
information:
EZEE SOFTWARE 061 321 016
PHOREST 01 874 7800
SALONGENIUS 01 835 4894
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eZee Software takes the hassle out of up-selling with its innovative Product Push Technology, which has been proven to increase retail product sales by up to 240%. It works by linking every treatment carried out in your salon to a range of retail products to be used as part of a client’s home beauty regime. This information is then displayed on a client-facing screen, where clients can see a full colour image with product description.
“Since installing eZee Software we have seen a huge increase in retail product sales. eZee Software links the client treatment to the correct product and makes the sale so much easier to complete. We have seen increases of up to 240% in retail product sales... and it was all made possible by eZee Software…” explains Sheila Curran, owner of Coogan Bergin Beauty Clinic & College.
to attract new customers than it is to encourage repeat sales from existing ones, quite frankly stinks!
“Loyalty Schemes are central to improving turnover in any business but more so in the salon business. By rewarding clients for their loyalty to your salon, you are giving yourself the opportunity to get away from the ‘race to the bottom’ discounting practices which are becoming far too common nowadays,” explains SalonGenius.
SalonGenius’ loyalty schemes, for example, are totally user defi nable, operate automatically with no need for card swiping and offer numerous opportunities for ‘bonus points’ to be gained by clients who reach various targets.
One such loyalty scheme from SalonGenius is the ‘Recommend a Friend’ scheme. Ireland has long been described as the place ‘where everybody knows everybody’, which is precisely why ‘Recommend a Friend’ schemes work so well here. The SalonGenius ‘Recommend a Friend’ scheme works by automatically printing out a barcoded voucher as the client’s sale is being processed. If the client gives this voucher to a friend and the friend uses it in the salon, both the client and her friend are rewarded by way of bonus points on their loyalty card and/or discounts - a simple but very effective way of increasing revenues.
Whatever you decide to use your Salon Management Software for it’s important to remember that it’s there to help you and your salon run more effectively with a minimum amount of fuss needed on your part, and as Ronan Perceval explains: “Always remember – your software should be an asset to your business, not another cost!”
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