Beauty - Salon Management Software ............................................................................................................................................................... revenue
Rev up your
But just imagine what could happen to your bottom line if you managed to up-sell your services to each and every one of these customers and turn them into more long-term prospects – this is where the introduction of a Salon Management Software system can help.
“Salon software works on two levels,” explains Ronan Perceval, CEO of Phorest. “On one hand it helps with the nuts and bolts work – the stuff that must be done to keep your salon running, such as maintaining stock levels and taking appointments – and does the work a lot faster than you ever could.
“On the other hand it helps you take what you have and make it better – by boosting client numbers, client retention and average speed with marketing functions, loyalty schemes and online booking.”
Know your numbers
Before embarking upon web deals, or text promotions, it’s vital you sit down and go through the numbers. “Understand at what point the deal becomes profitable and when it begins to destroy your value. Take into consideration how many new customers will realistically come back to the salon before deciding on a discount,” explains Ronan.
“You can’t avoid this if you want to survive and prosper with web deals. There’s no point being initially delighted with the large numbers of vouchers sold but becoming overwhelmed with deal customers and even seeing your salon go under on the back of it,” he adds.
Of course, when it comes to SMS marketing, this will be aimed more at your existing client base, who have already given you permission to contact them in this way, but even so you need to think about ways to selectively target those clients who may not have visited you for a while.
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“We recently used eZee Software to run an SMS Text Marketing campaign to entice old clients we had not seen for more than a year back to the salon. Within 20 seconds of sending the campaign the phones started to ring, and we booked €6,800 worth of appointments... Many of these clients continue to revisit now and we estimate that over 12 months that one campaign will generate in excess of €25,000 in business. Without eZee Software we would never have been able to tap in on that revenue,” says Anthony Murray, General Manager of Lydia Murray Hair & Beauty.
eZee Software’s Just Set It and Forget It SMS Marketing can be delivered automatically over a set number of months and the success of each campaign can then be tracked and recorded for future reference.
If that wasn’t enough eZee Software also offers a two-way SMS Text Competition option. Simply use the familiar phrase used on television and radio shows to get clients to enter the competition (i.e. Text the word ‘eZee’ followed by your answer to 51777). eZee Software will then manage all subsequent inbound text messages and can automatically pick a winner from the clients who replied with the correct answer.
SalonGenius software allows you to create, send and track SMS marketing campaigns, at the touch of a button. The system will capture all the relevant information in order to target specifi c customers with promotional offers e.g. birthday texts, meaning you can select clients whose birthday falls in the coming week and send a ‘happy birthday’ text message with a 10% discount on their next appointment if they book it this week.
Get online
To aid the booking process, make sure that you have an online presence with 24/7 booking facility for clients. Not only will this enable potential customers to view the salon online prior to booking, or purchasing the web deal, but it will also ease the amount of telephone traffic – which is particularly important for those of you who do not employ a specifi c receptionist.
“The biggest changes in the industry are happening online for salons. Having a presence online is vital, because if a salon can’t be found on the internet it will lose out on business to competitors,” explains Karolina Markan, Product Developer
MyZanadoo.com, the online booking system for Phorest.
“In addition booking appointments online is the strongest trend we are seeing amongst our clients. While there is strong demand for online bookings from customers, both salons and software companies are slow to offer it either because they don’t understand the importance of offering it to their clients or simple because their
Used by hundreds of businesses throughout the world, Phorest Messenger® is a comprehensive yet simple-to-use tool for managing the sending and receiving of SMS text messages. Whether you are a part of a large Spa chain or a small independent salon, Phorest messenger can be used to manage your internal and external SMS communications.
software provider’s online booking is not up to scratch.
“Several companies have spotted the gap between the demand and supply of online booking in the industry and online booking sites are popping up all over the internet. Few of these offer online booking that’s integrated with salon appointment books though
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