.........................................................................................................................................................................................Beauty - Male Beach Bodies Let’s tone
In today’s society, the gents among us are just as concerned as women about their body and its shape, and probably just about as many men as women want to lose weight and have a higher muscle percentage than fat percentage.
These changing trends suggest that the male population are just as, if not more so, concerned about how they look as women are, and hitting the beach will leave men just as body conscious as it does their female counterparts.
Men will more than likely be most concerned with the fact that they are not toned or defined enough to strip down to their shorts on the beach, the pastiness of a body that has been hidden under jumpers and trousers for the past year, and body hair that looks great on a movie star, but not on the beach! Therefore, look to offer your male clientele slimming and toning, tanning, including tan contouring, and hair removal treatments. You will be surprised at how many treatments can cross over from female to male clients.
One of the easiest ways to attract the male clientele before they jet off on their holidays is to target their female partners to spread the word or purchase treatments for them as a pre-holiday treat. Another way is to group together ‘holiday themed’ treatments to create a perfect pre-holiday package, but you really must work hard at marketing to the male population and encourage them to try out a treatment as men will be a lot more difficult to entice than female clients. Try and offer male clients a neutral salon or Spa so that they don’t feel too overwhelmed by a feminine vibe!
“It is a good idea to have a separate section on your price list for male treatments,” advises Hennessy Hair & Beauty. “It is very important to be as discrete as possible with male clients to avoid embarrassment from them. It’s a good idea when a male client comes in for a treatment not to leave him waiting in the waiting room surrounded by women. Take him straight to the treatment room to get familiar with the surroundings while waiting. A lot of male clients may like to pay for the treatment and make further appointments in the treatment room, if the reception area is very open.”
UltraBody Complex from Carlton Professional 35
If there’s one time when clients will be looking for a quick weight loss or toning fix, it’s before a well-earned holiday.
“Many of our salons and Spas cite a growing market in the demand for male orientated treatments and one of our more popular systems we supply to Irish salons and Spas is the widely publicised CACI Quantum,” say Pink Distribution.
The CACI Quantum from Pink Distribution features 24 separate body toning pad outlets and has over 70 pre-programmed modes for slimming contouring, cellulite and lymphatic drainage. The solution for every body and skin concern is at your fi ngertips. This technology enables the customer to experience a total body workout without even breaking a sweat. After just a series of treatments, body contours are re-defi ned providing a measurable inch loss. This treatment is ideal for the gentleman who wants to achieve a beach body in just under eight weeks.
Alternatively, Flair Hair and Beauty Supplies offer Carlton Professional’s UltraBody Complex electrotherapy machine. Using an innovative combination of faradic and galvanic applications combined with pads and body roller, the UltraBody Complex offers a solution for body care in one self-contained unit.
The body roller allows the therapist to work efficiently all over the body whilst the pads target specific problem areas, creating a personalised and results-driven treatment for each client.
This versatile machine allows the therapist to choose between a combination of the treatments or to use each individually, as required. This means that an effective combined faradic and galvanic treatment can be provided in 40 minutes.
In addition, the UltraBody Complex offers the option of a colour therapy unit, which includes four colours – red to break down fatty deposits, green to aid lymphatic drainage, blue for calming and reducing infl ammation, and yellow to aid oedema. Four pulsed modes are also included offering different levels of penetration.
Universal Contour Wrap, available from Totally UK, is proven to signifi cantly improve the appearance of cellulite by tightening, toning and smoothing the skin. In as little as two hours, clients can lose 10 to 14 inches and tone the body at the same time with zero effort.
Universal Contour Wrap Classic is an effective treatment that uses elasticated cotton bandages soaked in a warm mineral-rich clay solution, which are then intricately applied to the body head to toe.
The solution in the bandages opens the pores and gently draws out the toxins and impurities through the skin and effectively fl attens and smoothes the contours including the dreaded orange peel.
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84