Beauty - Male Beach Bodies ......................................................................................................................................................................................... Fuzz free
Stock-up on slimming and toning retail products and give your clients the choice of maintaining salon results between appointments whilst increasing your revenue at the same time with add-on sales.
For toning, Éminence Organic Skin Care offer Cinnamon and Parika Body Lotion. While the stimulating agents found naturally in Cinnamon and Paprika help smooth and firm, Carrot, which is high in Vitamin A, works to regenerate skin. It also contains Calendula and Biocomplex™, an anti-oxidant booster of Vitamin A, Vitamin C ester, Vitamin E, coenzyme Q10 and Alpha Liopoe Acid, leaving skin smooth and beach ready.
Specifically for slimming, Éminenece also offer Blueberry Soy Slimming Body Wrap. This stimulating professional body wrap helps to rejuvenate and revitalise, increase circulation to improve elasticity and reinforce collagen fibres to leave skin firmer and more refined. The cocktail of Blueberries and Raspberries are used to infuse natural fruit vitamins and antioxidants into the skin to detoxify and firm while Poppy Seeds exfoliate to leave the entire body soft, supple, glowing and stimulated with long lasting results.
Tan to tone
Standing out on the beach as the pasty one is definitely not a good look! Encourage your male clients to start their holiday with a tropical tan.
“Our salons and Spas are also telling us that incredibly more and more men are also looking to invest in a good self-tanning lotion or spray. Tanned skin naturally shows off more muscle definition which gives you the appearance of looking lean,” says Pink Distribution, distributors of Au Courant.
Au Courant tanning products were first developed for film and television and there are no give-away streaks or unnatural tones. The tan completely relates to the user’s own natural skin tone and fades like a natural tan.
The latest tanning product for men is Sunjunkie Man, available from Hennessy Hair & Beauty. Sunjunkie Man is a clear, unfragranced self-tanning gel which will develop into a natural, sunkissed, and healthy looking tan in up to eight hours. Apply to the face and body and shower off in three to eight
36
hours. For a deeper, darker tan, simply encourage clients to re-apply daily.
Alternatively, Vita Liberata offer 24ct Silken Shimmer as an ideal retail product. 24ct Silken Shimmer is a sheer instant wash off self tan with chocolaty bronzing pearl, and natural silk extracts to leave skin silky, shimmery and soft. The product dries in seconds and is flawless and washes off in the shower. The tan is ideal on its own, or over a light tan to give warmth and a dewy glow to the skin. Ingredients include Silk, Hyaluron, Pomegranate, Melon, Ginko Biloba, Liquorice, Raspberry, and Grape.
Now tanning isn’t just about creating a tan, there’s much more a therapist can do with a spray tan gun, known as spray tan contouring, which may make tanning a little more appealing to your male clientele! Spray tan contouring involves using spray tanning to shade different parts of the body to enhance muscle definition and create a slimmer, leaner and more toned appearance. Depending on the parts of the body the client wants to enhance, different shading techniques are used to either hollow out a certain area with a darker tan, or make things stand out using a lighter tan.
For men it is all about defi ning their body to achieve a more masculine look, so concentrate on the abdominals giving a defined six pack. Other areas to contour include the legs for more muscle definition, the biceps, and also the shoulder area. Using the correct shading techniques on these parts creates the illusion of bigger and more distinct muscles.
He-Shi is an Express Liquid Tan, available from Euro Products, which can be used for spray tan contouring.
He-Shi has a good tan guide colour, so you know instantly that no parts have been left uncovered.
This is essential for contouring as you need an accurate guide of the areas you have sprayed, and how dark they will develop. The He-Shi tan fades naturally like a real tan and will last for five days.
The 3D tan can be achieved by a therapist during the St Tropez Spray Tan Treatment by concentrating on certain areas during the second spray application, rather than the entire body. Applying extra colour in these areas gives a slimming effect by drawing the eye inwards.
“Male waxing has been on the rise lately and has peaked this season. Most popular waxing being back and chest wax with eyebrow waxing following closely behind,” say Hennessy Hair & Beauty.
Lycon is a virtually pain-free wax. The strip-less hot waxes shrink-wrap and remove hair as short as 1mm. Using a pre-oil before applying the wax lets the wax grip to the hair meaning that the wax is pulling the hair and not the skin.
With luxurious smelling waxes such as Chocolate Hazelnut and Strawberry, the waxing appointment becomes more of a treatment than just a wax. After these delicious waxes have been used they are accompanied by pre and post oils and lotions to match the waxes, e.g SoYummy Chocolate Oil and SoBerry Lotion. These can also be used to retail to clients after the treatment, retailing as massage, bath and body oils and lotions.
Laser and IPL are also popular treatments options for those clients who are looking to permanently reduce hair growth.
The removal of light or fine hair can often prove a difficult task with light-based hair removal equipment, however, Applisonix can be used on all hair and skin colours and types. Applisonix uses a clinically proven, safe and effective ultrasound technology for hair removal.
All hair, regardless of colour, can be treated and clinical studies show an average of 38% hair reduction after just one initial treatment. Ultrasound waves are channelled through the hair shaft and in the process, they transform to thermal energy that superheats hair growth areas and inhibits re-growth.
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