NEWS
“There are five 3DS games in the March Top 50, but Pokémon was Nintendo’s biggest seller.” An in-depth look at the March market data p23
Nintendo gets creative for new Art Academy campaign
Platform holder encouraging consumers to embrace art using best-selling DS title by James Batchelor
NINTENDO’S latest sampling tour will use Art Academyto inspire the UK’s budding artists.
The platform holder’s Create Britain campaign kicks off on Thursday, May 19th to promote artistic pastimes to consumers via the 2010 DS release, which has sold more than 345,000 copies in the UK.
Nintendo reps at each event will show shoppers how easy it is to learn how to paint or draw using the title’s step-by-step tutorials. “The aim is to get the UK to discover its artistic side through the use of Art Academy,” said Nintendo marketing assistant Rebecca Archer.
E3 partners with MCV as media partner
by Michael French
YOUR FAVOURITE trade games mag has teamed up with this year’s E3.
“ SAMPLING TOUR DATES
Brent Cross, North
London..................................May 19th to 22nd St Davids,
Cardiff.......................................................May 26th to 29th MetroCentre, Gateshead, Newcastle..................June 2nd to 5th Bullring, Birmingham..................................................June 9th to 12th Arndale Centre, Manchester................................June 16th to 19th Braehead, Scotland..................................................June 23rd to 26th
All of our
sampling venues are large footfall shopping centres. Rebecca Archer, Nintendo
“Sampling will therefore be an integral part of this campaign, as the only way consumers will discover what Art Academycan teach them is through trying the software themselves. “Many people view art as elitist and highbrow. We want to make it accessible to all by demonstrating that anyone, whatever their ability, can learn to paint and draw using Art Academy.” The tour will visit some of the UK’s biggest retail locations, from London to Scotland (see ‘Sampling Tour Dates’).
“All of our sampling venues are large footfall shopping centres that have mass market appeal,” said Archer. “We have also been careful to select sampling venues across the country so that every consumer has an opportunity to come along.” Nintendo will be promoting the tour with a three-week TV campaign, with spots running during family shows such as Coronation Street, Hollyoaks and Emmerdale. There will also be online ads and a range of Create Britain POS in stores. Nintendo: 01753 724500
The agreement is part of the event’s attempt to attractmore retailers and media from outside the US. “MCVattracts a combined professional and elite gamer readership of over 265,000 a month. We are the perfect partner for E3,” said MCV publisher Stuart Dinsey. E3 runs from Tuesday, June 7th to Thursday, June 9th. A special E3 edition of MCV dated June 3rd will boast additional editorial and increased distribution at the show. There will also be extended daily show news at
www.mcvuk.com. To register for E3 go to
www.e3expo.com. Contact Lesley.blumson@intentme
dia.co.uk to advertise in the MCVshow issue.
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