RECOMMENDED: BRINK
Brink brings a whole new style of gameplay to Bethesda’s portfolio.
“ 54 Brinkfeatures a ton of
customisation options, with a mix of dynamic battlefields, and brings a whole new style of gameplay to Bethesda’s portfolio. The game uses familiar shooting controls but includes a unique feature called the SMART button, which works out exactly which movement the player is trying to do in the game and then assists him or her. Bethesda’s gone to great lengths to promote the game, building on PR and marketing efforts since the first announcement.
The brand’s distinctive blue hue is being used for a ‘Brink-Wash’ campaign that sees the game promoted in shopping malls, telephone boxes and bus stops, to key premium six-sheet locations. Extensive online activity has already run across specialist and lifestyle media to raise pre-launch awareness. Going forward, a cinema campaign is running alongside Sucker Punch, The Hangover 2, Thor, and X-Men: First Classuntil the end of June. Meanwhile TV advertising will run from just before launch to June, with a spot during the FA Cup Final.
April 22nd 2011
BRINK blends single player, co-op and multiplayer gameplay into one entire experience, allowing the player to develop their character whether playing with friends or alone. The game takes place on a man- made floating city called the Ark, which is supposed to be a self- sufficient habitat. But the population now finds itself on the verge of civil war – hence the title. The rapid rise of the earth’s oceans has forced thousands of refugees seek shelter on this man- made island. However, the city’s original founders and their descendants are very territorial. Tensions between the two groups are rising, with security and resistance forces caught in the middle, battling for the control of the Ark.
Brink
As Bethesda’s highly anticipated shooter arrives, Tom MacGregor details the new gameplay experiences it is bringing to the FPS genre
www.mcvuk.com
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