LETTERS & FORWARD PLANNER IS YOUR EVENT MISSING? Send the details to
mcv@intentmedia.co.uk
PEGI – is it really good for business?
THE GAMES MARKET is tough enough without voluntary bodies making life more difficult.
In these austere times, when you are having to cut margin to try and make your products more attractive in
a difficult market, why are PEGI suddenly making hard pushed publishers cost out a separate SKU for USK [the German games rating system]?
Up until now we have had the ability to move stock
around if it failed in one territory because we had been prudent and covered our bases by having created multi-rated packaging. Now we’re told at no notice via email by the organisation that, if we want
their voluntary rating, we have to double our SKUs. Brilliant idea!
So, if we had 15 titles to be released this year that now means we have the cost of putting together artwork and packaging for
30 SKUs. Superb strategy there, PEGI. Still, it’s only (our) money. Warmest regards for a bright future.
Barry Hatch, Funbox Media Limited
THQ, Disney and Funbox are amongst the publishers who put PEGI and USK ratings on their boxes
EDITORIAL PLANNER Your guide to the special features coming up in MCV
OUTDOOR MARKETING Friday, April 29th
MCVspeaks to publishers and platform holders about the best way to make an impact when advertising in outdoor spaces. How do you make your ads stand out from the thousands clamouring for public attention?
EARLY DEADLINES Due to Easter, thatWedding, bank holidays and industry events, MCVis on an accelerated schedule until June. Please send any news content one week before an issue’s print date. For features, be sure to contact us early. Christopher.Dring@
intentmedia.co.uk
18 April 22nd 2011
RUSSIA TERRITORY REPORT Friday, May 6th
The biggest nation on Earth has a varied video games market. MCVspeaks to local distributors and publishers about the challenges they face and how these are being overcome.
TOP 20 INDIES Friday, May 13th
Independent retail has become a challenged sector in the UK but many stores and chains are still able to achieve growth. We provide a rundown of the nation’s 20 best indie games retailers that are leading the way.
AFRICA TERRITORY REPORT
Friday, May 20th
Africa is an unlikely but growing territory for gaming, with civilisation spread thinly around this gargantuan continent. We look at the unique ways games are released here.
MANUFACTURING SERVICES GUIDE Friday, May 20th
Digital distribution hasn’t killed off physical product yet. MCVprovides a comprehensive guide to the manufacturing companies and their services that are available to the industry.
E3 SPECIAL ISSUE Friday, June 3rd
We mark the biggest games event of the year with a super- sized issue specially created for the US market. Want to get involved? Email
james.batchelor@
intentmedia.co.uk.
www.mcvuk.com
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