MEDIA & MARKETING [INFO]
MORTAL KOMBAT CAMPAIGN
OF THE WEEK
Warner Bros flexes its marketing muscles for the return of the popular beat ‘em up series
Released: April 21st
Formats: 360, PS3
Publisher: Warner Bros
Developer: NetherRealm Studios
Price: CentreSoft
Distributor: £44.99 Contact:
0121 625 3388 TV/PRINT
Ads will run over three weeks on TV with spots during Champions League football matches. In print, month-long activity will kick off in specialist video game magazines.
ONLINE
There will be Mortal Kombat ‘webisodes’, as well as Facebook activity, and video-on-demand ads on Sky Sports, Metacafe and more. An iPhone app features voice emulators and trailers.
PARTNERSHIPS
A cross-promotion with the Mortal KombatDVD and Blu-ray will allow film buyers to unlock costume DLC. Also, Perfect Pizza will sell a Mortal Meat Feast pizza across 5m menus.
EVENTS
The US’ top two ‘sign spinners’, who flip and spin signs around their body at speed, will be flown over to show off Mortal Kombat sign-spinning skills in stores. Gaming tournaments were also held in GAME and Gamestation stores with the final hosted at The Gadget Show Live at Birmingham NEC.
REVIEW SCORES MCVprovides the most important average review scores of the last few days – all sourced from Metacritic 83
Shift 2 Unleashed Xbox 360 EA
81
Tiger Woods PGA Tour 12 Wii EA
75
WWE All Stars Xbox 360 THQ
67
SOCOM: Special Forces PS3 Sony
57
Dynasty Warriors 7 PS3 Tecmo Koei
MEDIA WATCH: WWE ALL STARS
The buzz behind one of the biggest new video games
“Despite its shortcomings, this is still the most fun WWEtitle produced in quite some time. It’s easier to recommend this as a rental than as a full-price release, but if you're yearning for the days of Hulkamania, All Stars may provide a welcome hit of nostalgia.”
Neon Kelly 12 April 22nd 2010
“WWE All Starsisn’t quite the game it could have been. But it does offer a silly, accessible and effortlessly entertaining brawler that will particularly appeal to lapsed WWEfans. Gather a few like-minded friends around though and you’ll have a blast.”
Tom Hoggins
www.mcvuk.com
“All Starswill put a smile on the face of any lapsed wrestling fan pining for the simple, undemanding action of the WWFgames of yore. Still, it’s hard to justify paying the full RRP for a game that seems to go out of its way to have as little depth as possible.” Jack Arnott
“This isn't wrestling’s answer to Super Street Fighter IV, but as a complement to THQ’s other output in this area – including WWErivalUFC – it does succeed in articulating a solid, well- presented caricature of its subject matter.”
Tom Bramwell
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84