MCV AWARDS MUSIC VIDEO
THE FULL CAST LIST
Making a song and dance
THE MCV Awards video once again went down a storm online and on the night.
The production, featuring leading executives from EA, Activision, Sega, Ubisoft, Future and more was shown before the MCV Industry Excellence Awards earlier this month. It is the fourth time the Awards have been opened by a light- hearted music video, which this year featured the Bee Gees’ ‘You Should Be Dancing’. It has become a UK games industry tradition. “The video has become a signature moment for the MCV Awards. Every year it features a variety of people from different sectors of the trade. This is in line with the whole principle of the awards, which is to celebrate the UK market and its professional talent,” said Stuart Dinsey, publisher of MCV.
26 April 22nd 2011
“32 very good sports took time out of their hectic schedules to create this year’s video. The idea was simply a nightclub where everyone in there, from bouncers to
The tough part was sitting in a booth with gorgeous girls. Tough, but someone had to do it.
“ Phil Moore, Grainger Games
dancers, comes from the games business. Lee Kirton from Namco Bandai starts off the dancing, then eventually everyone joins in. It’s a message of fraternity and fun during tough times. And definitely shouldn’t be taken too seriously.”
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View it in our free digital edition
A sneak peek behind the scenes of the MCV Industry Excellence Awards music video
Roy Stackhouse (Activision) Margaret Pearson (CentreSoft) Richard Eddy (Codemasters) Carly Byron (Disney Interactive) David Mole (EA) James Robinson (EA) David Lilley (Eurogamer) Tim Ingham (Future) Simon Maxwell (Future) Lyndsay Westwood (GAME) Katie Rawlings (Gem) Phil Moore (Grainger Games) Stuart Dinsey (Intent Media) Craig McNicol (Koch Media) Paul Nicholls (Koch Media) Lesley Blumson (MCV) Andy Payne (Mastertronic) Lee Kirton (Namco Bandai) Louise Powell (Nintendo) Simon Byron (Premier PR) Ben Payne (Sega) Amanda Farr (Sega) Miles Jacobson (Sports Interactive) Murray Pannell (Ubisoft) Michael Rawlinson (UKIE) Rose Buahin (WBIE) Laura Disney (Xbox) Terry Smith (Xbox) James Houlton (Xbox) Andy Irving (Xbox) Lydia Cutland (Xbox) Darryl Still (1C)
www.mcvuk.com
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