PERIPHERALS SPECIAL FOCUS
[INFO: ANTIGRAV] Established: 2008
Members of staff: 12 full- time with temporary staff drafted in at peak times
ANTIGRAV
STOCKING a wide range of accessories across all major games platforms, AntiGrav is pushing both licensed kids products and higher- end peripherals this spring. The Hello Kitty console bag and accessories kit (RRP £19.99) is perfect for younger Nintendo DS owners. It can carry either a 3DS, DSi or DS Lite, and comes with a sticker kit that lets children decorate their handheld with images of the iconic Hello Kitty brand. Another popular licensed product is the plush Rabbid from Ubisoft’s
successful Raving Rabbidsparty game franchise (RRP £24.99). Measuring 37cm tall, the soft toy includes an internal sound chip which, when activated, lets off a classic Rabbids scream. For the older gamer, there’s the Exsound JerryFish headset for Xbox 360 and PS3.
This features an in-built
communication function which lets gamers chat with their teammates while hearing in-game sounds clearly. It also boasts an industrial design for longer gaming sessions.
One of the more unique products is the Zig-Zag Storage Tower for Wii (RRP £44.99), which is available in either black or white. It can store guitar accessories, games, DVDs, consoles and controllers. Its console bay is even ventilated to keep devices cool.
Finally AntiGrav is distributing the Splitfish FragFX Piranha thumbstick and mouse for PS3 (RRP £39.99). This provides users with PC-style controls, and is ideal for fans of strategy games and point-and- click adventures.
Based: Chertsey, Surrey Key territories: UK Contact: 01932 454929 Website:
www.antigrav-media.co.uk
[INFO: KOCH MEDIA] Established: 1994
Members of staff: 330 (around 66 in the UK)
Based: Basingstoke, Hampshire
KOCH MEDIA
ON THE BACK of the successful Doctor WhoBBC TV series and last year’s video game tie-ins, Koch is providing some new accessories based on the franchise.
Produced under the distributor’s Blue Ocean peripherals arm, the Doctor Who and Daleks Accessory Pack (RRP £14.99) hits shelves, boasting a lenticular 3DS carry case. It features Doctor Whoartwork and also comes with a Sonic Screwdriver-inspired stylus pen that is sure to excite fans of the series. These 3DS will be available in stores on May 10th. There are
48 April 22nd 2011
several different SKUs, each featuring different imagery such as The Doctor’s companion Amy Pond (Karen Gillen), the Tardis, the Doctor himself (Matt Smith) and the redesigned Daleks.
The new 3DS packs follows the launch of last year’s Sonic Screwdriver Wii Remote and Nunchuk set. These products arrive shortly after the start of the brand new Doctor Who series, which is getting plenty of press attention at the moment. The products are also ideal to sell alongside last year’s Doctor Who games, Evacuation
Earthon DS and Return to Earthon Wii last year.
It’s not all about Doctor Who,
Koch is also preparing 3DS accessory packs based on Peppa Pig and Barbie, which are scheduled for release later this year. Other upcoming products in
Koch’s 3DS Blue Ocean line include a Retractable Stylus Twin Pack (RRP £4.99), Cartridge Holder (RRP £3.99) and Essentials Pack (RRP £5.99). The latter includes an extendable stylus, a lanyard, screen protectors, a cartridge holder and a cleaning cloth.
www.mcvuk.com
Key territories: UK, Benelux, Nordic Contact: 01256 385200
Website:
www.kochmedia.co.uk
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