SHAPING THE SKILLS LANDSCAPE
Maintaining a voice in policy
of the Business, Innovation and Skills Select Committee). Through this engagement, City & Guilds has developed a sense of the direction vocational education must take in the light of the October 2010 Comprehensive Spending Review. Another aspect of this engagement
As a new government came to power in 2010, it was crucial for City & Guilds to consolidate its position as a leading voice for vocational education.
By ensuring a presence at the conferences of all three main UK political parties, City & Guilds stayed on the cutting edge of educational debate in 2009-2010, and connected with the individuals and organisations that shape our marketplace. This has allowed us to gain deep insights into emerging changes and help address our customers’ concerns with information gleaned directly from policymakers. City & Guilds also held talks with Vince Cable (Secretary of State for Business, Innovation and Skills), David Willetts (Minister of State for Universities and Science), John Hayes (Minister of State for Further Education, Skills and Lifelong Learning) and Adrian Bailey (Chairman
with policymakers has been our involvement with the Livery Companies Skills Council (LCSC). The LCSC promotes vocational training and represents the concerns of livery companies to government and key policymakers. In 2009-2010, the focus of the LCSC has been to encourage government to channel funding to SMEs and sole traders in specialised disciplines. Our members’ unrivalled experience
makes collaboration with them key to developing solutions to skills gaps. The presentation of three Fellows with their Fellowship Diplomas at our Yearly Meeting in April 2010 emphasised the wealth of experience available to City & Guilds. Members were also given the opportunity to voice their ideas and challenges.
To fi nd out what City & Guilds thinks about the latest political developments, go to
www.cityandguilds.com
Better engagement
Economic and social change meant that City & Guilds had to pay closer attention to the needs of learners and customers in 2009-2010.
With a new coalition government determined to reduce the budget defi cit, a question mark hung over the future direction of skills training. So, in August 2010, City & Guilds sent a survey to 900 customers, to fi nd out their needs in uncertain conditions. The results showed that customers
wanted more information on policy changes, such as the Qualifi cations and Credit Framework, and on funding. The survey also helped inform our political engagement strategy, by telling us what messages customers would like City & Guilds to take to government. Engagement for City & Guilds is also about understanding local needs. When public-amenity workers told councils in Northumberland, Middlesbrough and Gateshead they needed work-relevant qualifi cations, City & Guilds worked with councils and Tyne Metropolitan College to create a Level 2 NVQ in Local Environmental Services. As a result, the skills of learners whose work involves cleaning and horticulture are now recognised. CSD began a study of young learners’
perceptions of vocational education and training (VET) with a series of focus groups in the UK, the Netherlands and South Africa. CSD will use information from the groups to help policymakers and the VET sector engage more effectively with young people. Customer engagement has been
driven across the City & Guilds Group. The Institute of Leadership & Management (ILM) has seen a huge increase in levels of interaction with its members – both online and off – resulting in an increase in business. Traffi c on the ILM website has risen by 30% over the past year, helping cement ILM’s reputation as a thought leader.
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CITY & GUILDS ANNUAL REVIEW 2009-2010
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