. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tanning -News Million EuroBaby
TanOrganic, the world’s first, Irish produced, USDA fully-certified, 100% natural, organic, sunless tan, has generated sales of over €1 million in Irish pharmacies in its first three months, August to October 2010. On top of its outstanding success in retail pharmacy, TanOrganic has also been the spray tan of choice for over 500 beauty salons nationwide.
Its creator, Noelle O’Connor, appeared on RTE’s Dragons’ Den in March 2010 and secured a €50,000 investment from Dragon, Gavin Duffy. Noelle told IB: “I can’t believe it. Here we are in the world’s worst ever recession and this new product is flying off the pharmacy shelves. Of course it is the healthiest tan on the market but it is in big demand because it is also the best. I am very proud that five Irish companies from producers to distributors are sharing in our success and that at TanOrganic we have also just taken on five employees.”
When asked if would she recommend Dragons’ Den to other entrepreneurs Noelle replied: “There is no way I would have got this product launched this successfully without Dragons’ Den, I’d encourage people to give it a go and apply for series three now.”
TanOrganic: 045 484 706 Free prize draw
Magic Tan are offering to install a free VersaSpa tanning unit into one lucky winner’s establishment to trial for 12 months.
The only qualification is that you must have a room available that can take the machine. All entries must be received by 31st January, and the draw will take place on 1st February 2011.
The VersaSpa® system is a full-body treatment system that allows your clients to select from a combination of solutions that will bronze and smooth their skin.
To enter log onto
www.versaspa.eu/competition Magic Tan: +44 (0)207 183 2917
Sunless tan study
Two studies conducted by US scientists have found that self-tanning products may encourage sun safety behaviour in women.
The studies, both published in the September issue of the Archives of Dermatology, were carried out by scientists at the American Cancer Society and the University of Massachusetts Medical School, and involved studying the behaviour of two groups of females to discover what impact the use of self-tanning products had on their sunbathing behaviour.
They found that educating the subjects involved in the risks of sun damage and offering self-tanning alternatives meant they were more likely to use sunless tan methods.
RTE’s Dragon Gavin Duffy, and model Mairead Geoghegan at Herbert Park with a wheelbarrow full of cash and the recently harvested TanOrganic.
Bronzed beauties
Vani-T were the official tan of choice for the Miss Ireland final, which took place in the D4 Hotel in Ballsbridge earlier this year.
The organisers of the prestigious event were looking for a natural looking tan that would not appear streaky or too dark on all the finalists, who would be getting photographed throughout the event. With this in mind, Vani-T was delighted to be working with the Miss Ireland finalists 2010.
Vani-T’s product range has a cult following of some of the world’s A- list celebrities including Dannii Minogue, Cheryl Cole, Sienna Miller, the Pussycat Dolls and Claudia Schiffer to name a few. Vani-T: 059 918 0477
Tanning industry call to action
Tanning operators, suppliers and manufacturers from the UK and Ireland gathered at a Tanning Industry Stakeholders Meeting held in London recently, hosted by The Sunbed Association.
The meeting aimed to allow industry stakeholders the opportunity to discuss and develop ideas of how to drive the industry forward in a positive and constructive way, and regain optimism amongst operators and suppliers.
“The sunbed industry is lacking vitality,” says TSA Chairman Gary Lipman. “Media attacks, lack of consumer
confidence and ill-thought through legislation are not helping anyone, particularly consumers.
“It’s time to inject the buzz back into our industry. That’s a hard thing to do on your own. But together we can make it happen.”
As well as discussing the implications and positive impact that the implementation of the 0.3 EU Directive may have on the industry, attendees heard how working together through joint marketing and social networking initiatives can held fight negative publicity and promote a positive tanning message.
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