. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nails -BrandAwareness
“OPI is more than just colour, it is a culture of its own...” - Claudia Grossman, ‘Im Not Really a Waitress’ Coming to Ireland
Hennessy Hair and Beauty Ltd began exclusively distributing OPI in 2006, pioneering the brand in Ireland. They are the first in Ireland to be forecasted about new collections and products, with multiple back up stocks available to customers.
Hennessy can also guarantee they will be first in Ireland to obtain anything new that OPI bring out.
Pamela Olden says: “OPI is more popular than we could have ever imagined. The customers love the surprise element along with the therapists. We all get excited every time a new collection comes into stock and OPI keeps up with all the latest trends on the catwalk and in magazines.”
On average, Hennessy Hair and Beauty Ltd sell over 25,000 OPI nail laquers each year, as well as the accompanying products. This is testament to the popularity and power of the OPI brand!
When asked why OPI was Henessy Hair and Beauty’s first choice, Pamela says: “Its current up-to-date collections are very appealing and the customer never gets bored.”
“It’s so important for the client to keep bringing new ideas to the salon and with OPI it’s all done for you with three major collections every year along with limited editions and special offers...You never get bored!”
“As well as the quality of the product, it’s great value for money,” she adds. “The lasting power of the lacquers alone says it all about the calibre of the brand. Used and recognised worldwide, having OPI in your salon will be a success story in the making.”
Great
combination The success of OPI in Ireland has been greatly helped by the Hennessy team, with the company driving forward the popularity of the brand.
“As well as the great marketing approach, current trends, and great products, Hennessy Hair and Beauty’s enthusiasm for this brand has helped to spread it all over Ireland,” says Pamela.
“As we all know we have to love something to sell it, and sometimes it doesn’t even feel like we have to try. It’s like Christmas everyday with OPI - there is always something new around the
corner...Anyone who hasn’t used or tried out this brand doesn’t know what they are missing!”
For information on OPI in Ireland, telephone Hennessy Hair and Beauty Ltd on 021 434 3436.
2006 Hennessy Hair and Beauty Ltd start distributing OPI exclusively in Ireland
2006 - OPI celebrates their 25th birthday with the Culture of Colour Campaign and release the 25th Anniversary Collection
2009 - OPI introduces the Colorcopia collection, paying tribute to 20 years of OPI laquer, and innovations such as OPI Matte and OPI Suede
2010 - OPI release collections inspired by major box office movies, such as Shrek and Alice in Wonderland
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