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RETAILBIZ: BABYSITTING MAMA / HOBBIES & FUN MCV 24/09/10 47
Babysitting Mama comes bundled with a doll that users can feed, rock to sleep and keep entertained
Mama finds the time to introduce a wide variety of games and activities for young DS players…
by Dave Roberts
Remote to be securely held in the back of the doll for gameplay.”
Users play along with Mama and do everything a real babysitter would do, all the time aiming to keep their baby happy, healthy and entertained.
LOTS TO DO
As well as feeding their baby, rocking it to sleep and, of course, playing games with it, there are five different Mama Babies to take care of.
On top of this, there are over 50 different babysitting games and tasks to tackle, meaning there’s always something to do.
Playing with a lifesize doll and watching their actions play out onscreen makes Babysitting Mama a totally original experience and the ideal game for young girls.
Fielder says: “With such a unique proposition, the doll is so much more than just a gaming peripheral. It offers children a game as well as a toy, and is the perfect gift for Christmas.” Traditionally the Mama games have been popular with boys and girls aged between seven and 12 years old, but Babysitting Mama appeals to younger females aged between four and seven. With an RRP of £49.99, the Babysitting Mama doll and game offer an innovative and alternative experience for younger players.
RELEASED: NOVEMBER 12 FORMATS: WII PUBLISHER: 505 GAMES DEVELOPER: COOKING MAMA LTD PRICE: £49.99 DISTRIBUTOR: ADVANTAGE CONTACT: 0121 506 9585
IN HER NEW Nintendo DS game, Cooking Mama World Hobbies & Fun, Mama introduces players to a whole host of activities.
Girls of all ages can start designing their own jewellery, practice flower arranging, make their own clothes and create their own pottery. As you’d expect, Mama’s always on hand with new ideas and to help get them started. They will learn plenty of new skills and discover loads of things to do in real life as well as on their DS. As the title suggests, though, it’s not just hobbies – there’s plenty of fun. There are over 100 mini-games to play, and the graphics and multiplayer modes make the whole experience colourful and interactive.
In total there are 40 items to create, involving a range of different skills and activities. And all of them can be completely customised so that every
player ends up with their own unique collection. When they’ve made their items, they can then play with them or swap them with friends. The title, along with Babysitting
Mama, benefits from a marketing and PR campaign.
505 Games’ senior product manager Juliette Fielder says: “We will be following the same successful formula which we have used to release the rest of the instalments in the successful Mama series.
“This will include targeted TV and online ads, supplemented by a strong PR campaign – all targeting the parent and gift buyer, as well as the end user.”
RELEASED: NOVEMBER 12 FORMATS: DS PUBLISHER: 505 GAMES DEVELOPER: COOKING MAMA LTD PRICE: £29.99 DISTRIBUTOR: ADVANTAGE CONTACT: 0121 506 9585
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