NEWS 10 MCV 24/09/10
EA appeals to parents with art game Create
Publisher expects long-term sales from innovative puzzle title by Dominic Sacco
ONE OF THE most unusual games in EA’s Q4 line-up is aimed at parents. Create is a new art package that gives players the tools to decorate worlds and add props to complete puzzles. The publisher says this unique concept was developed after looking at similar titles on the market that don’t feature family-friendly tools. “We wanted to make this accessible for kids with families who don’t play games regularly,” EA producer Justin Manning told MCV.
“Parents want time with their kids to play games but they don’t want to pick up a controller – it’s often intimidating and kids are usually better.
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Search for rising stars returns
EA’s Create is the publisher’s latest family-orientated casual title
“Create allows everybody in the room to get involved. It’s aimed at parents, who can sit with their children, chip in and be constructive while their children are constantly involved and engaged.” EA also says the game will have long-term appeal rather than a one-off sales burst. The ability to share user-generated content will maintain interest.
Manning added: “A lot of titles have a small window of selling but people could pick this up in two years’ time and still enjoy it. Whether it makes a big splash at Christmas or not, people will still be enjoying it quarter after quarter.” Create is due for release on Xbox 360, PS3, Wii, PC and Mac this November. EA: 01483 463000
MCV WILL will once again recognise the market’s young stars when 30 Under 30 returns next month. You can nominate your staff, a colleague, a peer or even yourself by emailing MCV Editor-in-Chief Michael.French @
intentmedia.co.uk. The ever-popular feature will highlight the achievements and exertions of the industry’s younger execs working across the UK. It is sponsored by recruitment specialist OPM. Every sector of the trade will be covered – with the exception of games development, which will be covered by a separate 30 Under 30 feature in MCV’s sister publication Develop later in the year. This year’s MCV 30 Under 30 will be published in late October and we’re inviting all readers to nominate a rising star from within the industry.
We want to hear from anyone in retail, publishing, the media, services and the online sector about their own or their young colleague’s achievements.
All nominations need to include a high-res photo of the candidate, their job title and role, age, and a few words on why they should be considered. Nominations should be submitted no later than Wednesday, October 13th to Michael.French@
intentmedia.co.uk.
ONLINE Namco Bandai has worked with Eurogamer,
Videogamer.com and GameSpotto create Enslavedmedia hubs that build exposure up to launch. The Picture Production
Company has produced a dedicated microsite and orchestrated Facebook and Twitter activity. The site will host an interactive trailer closer to launch.
A five-month YouTube
campaign has targeted fans of other major Xbox 360 and PS3 franchises with in-video ads.
TV
A one-month TV campaign will kick off in early October, with 20-second and 30-second spots around key programming, such as premiership football and selected films. There will also be video-on-demand ads.
PRINT Ads have been running in key specialist magazines for the last five months. As the release nears, this will
shift towards men’s lifestyle, music and film magazines, with a focus in Empireand Total Filmon Enslaved’s cinematics and Hollywood talent. A mainstream campaign will
follow with ads in The Guardian, The Times, Metroand Shortlist.
OUTDOOR 275 panel ads will be positioned throughout the London Underground, starting at launch. There will also be playable
code at the MCM Expo and Eurogamer Expo.
OTHER Namco Bandai has teamed up with 20th Century Fox to cross- promote 28 Days Later, 28 Weeks Laterand Sunshineon
Blu-ray and DVD, which were all penned by Enslavedco-writer Alex Garland.
RELEASED: OCTOBER 8 FORMATS: 360, PS3 PUBLISHER: NAMCO BANDAI DEVELOPER: NINJA THEORY PRICE: £49.99 DISTRIBUTOR: ADVANTAGE CONTACT: 0121 506 9585
CAMPAIGN OF THE WEEK ENSLAVED: ODYSSEY
Namco Bandai Partners’ biggest campaign to date kicks off as Enslaved: Odyssey to the West approaches…
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