RETAILBIZ: BABYSITTING MAMA / HOBBIES & FUN 46 MCV 24/09/10
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Mama’s back and this time she’s swapped cooking for babysitting, as 505 Games rolls out another innovative title in the series…
by Dave Roberts
COOKING MIGHT have made Mama famous, but babysitting is her biggest challenge yet.
Babysitting Mama isn’t just a brand new Wii title, it’s a brand new gaming concept and comes complete with a totally unique peripheral: a baby. This innovative accessory works with the Wii Remote and allows users to feed it, rock it to sleep and keep it entertained. There is also two-player capability allowing children to look after the baby together. Since it began in 2006, the Mama franchise has sold over 7m units worldwide, with six products released under the Cooking Mama umbrella to
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date. 505 Games says this success will continue with Babysitting Mama. “Cooking Mama Limited – the studio behind the franchise – is always looking to enhance the brand, making the most
The doll is more than just a peripheral. It offers a game as well as a toy
, and is the
perfect gift for Christmas. Juliette Fielder, 505 Games
of the technology and finding new ways to play – and Babysitting Mama is that next step,” says senior product manager Juliette Fielder.
“Mama is a helping hand in many activities, we’ve already seen her popularity in cooking and gardening. Her kind, compassionate manner can
extend to any fun activity and babysitting seemed like the obvious choice for Mama.” Players insert the Wii Remote inside the Mama Baby – a plush, life size doll – and it comes to life. Then, of course, it needs looking after, and that’s when the fun begins. Thankfully, Mama
good babysitters. Fielder adds: “The doll is designed by Cooking Mama Limited to be bundled with Babysitting Mama on Wii. It has all of Mama’s identifiable features, her big eyes, her big smile, and is instantly loveable. An opening in its back, secured by Velcro, enables the Wii
”
herself is on hand to show players how to take care of their baby and become
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