300 TVRs kicking off with TV ad premiere during a premiership football game.
Over 1 year campaign generating around £1m media value in UK in both specialist and mainstream media. Including talent interviews.
Microsoft, Xbox, Xbox 360, Xbox LIVE, and the Xbox logos are trademarks of the Microsoft group of companies and are used under license from Microsoft. Association. “2” and “PLAYSTATION” are registered trademarks and “À” is a trademark of Sony Computer Entertainment Inc. Ôis a registered trademark of Sony Corporation. All rights reserved.
ENSLAVED™: Odyssey to the West™ & ©2010 NAMCO BANDAI Games America Inc. All rights reserved. Created by Ninja Theory Ltd.
Daily updated Facebook and Twitter pages, interactive YouTube videos, viral activity, fan kits and contests.
5 month advertising campaign in specialist, fi lm, national and lifestyle press. Huge advertorial investment including a Shortlist cover, Empire and Total Film.
Blogger and fans week giving the community exclusive fi rst play opportunities.
Including Eurogamer Expo, MCM Expo, BAFTA Q&A and press evenings.
275 Sites around the London Underground for launch.
Playable demo with spend to support. Exclusives and coverage from Inside Xbox and Firstplay.
5 month campaign starting with pre-order activity around E3.
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