Seminar Programme Wednesday 8 September continued...
12.00 – 13.00
Website Analytics – How to Turn Data into Sales?
Speaker: Eddie Prentice, WSI Internet Marketing Consultant, Adaptive Consultancy Unlike other media, the performance of your website is completely transparent, yet most website owners don’t extract value from the reports available to them. This seminar will take you through the basics of website analytics.
12.00 – 13.00
The Beginner’s Guide to Jewellery Retail
Speaker from the NAG An introduction to the wonderful world of jewellery retail, this session is perfect if you’re just starting out in jewellery retail, or just want a refresher. The session will give you an introduction to the trade including an overview of design and manufacture, hallmarking, selling techniques and window displays.
12.00 – 13.00
SaferGems – A Progress Report
Speaker: Michael Hoare, CEO, National Association of Goldsmiths The climate of fear in the jewellery community grows stronger all the time. With shrinking resources caused by efficiency savings, and short of a paradigm shift in society, we’re left with demanding the police do more with less. In the circumstances, the onus must be on self-help. But what form should that take?
13.30 – 14.30
Practical Guide to Intellectual Property including Trademarks, Copyright and Designs
Speaker: Dawn Osborne, Partner, Palmer Biggs Legal
Simple and brief guide to the intellectual property rights you are likely to encounter in the jewellery and watch trade.
14.00 – 15.00
Ethical Jewellery – How Businesses/Designers can Become more Ethical in their Trading and Production
Speaker: Ute Decker, Sculptural Jeweller, Ute Decker
What is ethical jewellery? What does the growing trend of ethical jewellery mean for jewellers, retailers and suppliers? Touching upon current projects and developments, this seminar examines potential challenges and opportunities ethical jewellery is offering to the jewellery industry and what steps jewellers and retailers alike need to take to become more ‘ethical’.
Jewellery Trends Victoria Room
Multi-Channel Retailing
Hampton Room
Technical Skills and Product Knowledge
Windsor Room
Retail Strategies for Success
Whitehall Room
Retail Strategies for Success
Whitehall Room
Correct at time of going to press
30: Essential Guide seminar programme
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